R.
Wagner, M.
Wetzels, und H.
Winklhofer. Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th EMAC Conference, Milan, European Marketing Academy, (2005)
R.
Wagner, M.
Wetzels, und H.
Winklhofer. Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th EMAC Conference, Milan, European Marketing Academy, (2005)