Gaining 'Consumer Insights' from Influential Actors in Weblog Networks
M. Klaus, and R. Wagner.
Springer, Berlin, (2009)

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%0 Book
%1 KlWaS109
%A Klaus, Martin
%A Wagner, Ralf
%B IFCS BI-Annual Conference
%C Berlin
%D 2009
%I Springer
%K 2009 Quantitative_Methoden_der_Marketingforschung consumer_insights contributed_talk marketing_communication netnography social_network_analysis speech weblog
%T Gaining 'Consumer Insights' from Influential Actors in Weblog Networks