Modeling Culture's Impact on Reputation Transfer in Direct Marketing
C. Falkenreck, and R. Wagner.
New Orleans, (2008)

search on

This publication has not been reviewed yet.

rating distribution

average user rating0.0 out of 5.0 based on 0 reviews

Please log in to take part in the discussion (add own reviews or comments).

%0 Book
%1 FaWaS208
%A Falkenreck, Christine
%A Wagner, Ralf
%B Vortrag auf der AMS Cultural Perspectives in Marketing Conference
%C New Orleans
%D 2008
%K 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk cultures direct_marketing pharma_marketing reputation reputation_transfer speech
%T Modeling Culture's Impact on Reputation Transfer in Direct Marketing