PUMA publications for /user/ralfwagner/2011https://puma.uni-kassel.de/user/ralfwagner/2011PUMA RSS feed for /user/ralfwagner/20112024-03-19T09:54:28+01:00- Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traitshttps://puma.uni-kassel.de/bibtex/274d549fa619635073b82ed84970349c7/ralfwagnerralfwagner2012-03-19T09:29:14+01:002011 Direktmarketing_im_Wandel myown product_line_extension social_network_analysis <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Lars Honsel" itemprop="url" href="/author/Lars%20Honsel"><span itemprop="name">L. Honsel</span></a></span>, <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Martin Klaus" itemprop="url" href="/author/Martin%20Klaus"><span itemprop="name">M. Klaus</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Proceedings of Australia & New Zealand Marketing Academy 2011 Conference</span>, </em></span><em>Seite <span itemprop="pagination">1-10</span>. </em>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)
- Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandelhttps://puma.uni-kassel.de/bibtex/256414029f9da449976f6096fb0fe6b62/ralfwagnerralfwagner2011-12-29T00:02:58+01:002011 Kompetenz_und_Wissenschaftstransfer <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Daniel Schneider" itemprop="url" href="/author/Daniel%20Schneider"><span itemprop="name">D. Schneider</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>HNA</em></span></span> </span>(<em><span>12.Februar 2011 2011<meta content="12.Februar 2011 2011" itemprop="datePublished"/></span></em>)
- Integriertes Marketing: Der Kunde im Fokushttps://puma.uni-kassel.de/bibtex/281f37c0d784137f9c15ecf11eb48df30/ralfwagnerralfwagner2011-12-28T23:51:56+01:002011 Kompetenz_und_Wissenschaftstransfer journal myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>Acquisa</em></span></span> </span>(<em><span>Dezember 2011<meta content="Dezember 2011" itemprop="datePublished"/></span></em>)
- Broadening the View on Customers` Propensity to Leave a Relationshiphttps://puma.uni-kassel.de/bibtex/24c3d90675a0499cd2f82b019da0badcc/ralfwagnerralfwagner2011-12-14T17:01:16+01:002011 invited_talk relationship_marketing speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Christine Falkenreck" itemprop="url" href="/author/Christine%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>. </span>(<em><span>November 2011<meta content="November 2011" itemprop="datePublished"/></span></em>)
- Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaininghttps://puma.uni-kassel.de/bibtex/258d49e6d6369e50cf7e35cbf35ff49e6/ralfwagnerralfwagner2011-12-14T16:52:15+01:002011 Negotiation myown working-paper <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"> </span>(<em><span>März 2011<meta content="März 2011" itemprop="datePublished"/></span></em>)
- Facing Bargaining Powerhttps://puma.uni-kassel.de/bibtex/2e390a32e90f96b70f9ad1a623fdd7303/ralfwagnerralfwagner2011-12-14T16:42:27+01:002011 Negotiation contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>. </span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)
- Akzeptanz von Social Media bei Vorständen: Die richtigen Argumente findenhttps://puma.uni-kassel.de/bibtex/22007234f225000df67992e7503b80e0d/ralfwagnerralfwagner2011-07-20T10:45:34+02:002011 Kompetenz_und_Wissenschaftstransfer journal myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Jens Krause" itemprop="url" href="/author/Jens%20Krause"><span itemprop="name">J. Krause</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>Social Media Magazin</em></span></span> <em><span itemtype="http://schema.org/PublicationVolume" itemscope="itemscope" itemprop="isPartOf"><span itemprop="volumeNumber">2011 </span></span>(<span itemprop="issueNumber">3</span>):
<span itemprop="pagination">40-42</span></em> </span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)
- Neue Medien im Kundendialog -
Ein Überblick zu den Kommunikationsdiensten des Web 2.0https://puma.uni-kassel.de/bibtex/2705317bf5c8daff7802752f732d15878/ralfwagnerralfwagner2011-06-29T09:59:19+02:002011 contributions myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Praxishandbuch Social Media in Verbänden Grundlagen - Praxiswissen - Fallbeispiele</span>, </em><em><span itemprop="publisher">Deutsche Gesellschaft für Verbandsmanagement e.V. (DGVM)</span>, </em><em>Bonn, </em></span>(<em><span>Juni 2011<meta content="Juni 2011" itemprop="datePublished"/></span></em>)
- The Role of Intuition and Deliberation in Negotiationshttps://puma.uni-kassel.de/bibtex/21ccfc9ee310ae2cd1bc4bd4a358d5040/ralfwagnerralfwagner2011-06-27T12:05:49+02:002011 Negotiation contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)
- Machtverschiebungen in Verhandlungen: Gewinner, Verlierer und doch nichts gelernt?https://puma.uni-kassel.de/bibtex/2819a1ec2b23e79d029aff78ab9fb078f/ralfwagnerralfwagner2011-05-22T04:24:44+02:002011 Negotiation invited_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span>(<em><span>Mai 2011<meta content="Mai 2011" itemprop="datePublished"/></span></em>)
- Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm?https://puma.uni-kassel.de/bibtex/27b7687b44dd1ca19cf39988425182724/ralfwagnerralfwagner2011-04-10T18:26:28+02:002011 Negotiation myown working-paper <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"> </span>(<em><span>März 2011<meta content="März 2011" itemprop="datePublished"/></span></em>)
- The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Studyhttps://puma.uni-kassel.de/bibtex/29d8f0bd57d5c7d90729e27b388e50284/ralfwagnerralfwagner2011-02-25T21:17:25+01:002011 journals myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Christine Falkenreck" itemprop="url" href="/author/Christine%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>Journal of Marketing Management</em></span></span> <em><span itemtype="http://schema.org/PublicationVolume" itemscope="itemscope" itemprop="isPartOf"><span itemprop="volumeNumber">3-4 </span></span>(<span itemprop="issueNumber">27</span>):
<span itemprop="pagination">225-242</span></em> </span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)
- Direct Marketing for Best-Agers: In Dialogue with Challenging Customershttps://puma.uni-kassel.de/bibtex/25a894accfb147a62f0e2d8cd2032a2bb/ralfwagnerralfwagner2011-01-17T12:09:22+01:002011 Direktmarketing_im_Wandel contributions myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Moritz Parwoll" itemprop="url" href="/author/Moritz%20Parwoll"><span itemprop="name">M. Parwoll</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Aging Society and its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport</span>, </em><em><span itemprop="publisher">Bock</span>, </em><em>Bad Honnef, </em></span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)
- Websites and Blogshttps://puma.uni-kassel.de/bibtex/24055aaf8b91aacc4469d26e08e43b016/ralfwagnerralfwagner2010-07-23T10:05:20+02:002011 Direktmarketing_im_Wandel contributions myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Green Consumerism</span>, </em><em> 6, </em><em><span itemprop="publisher">SAGE Publications</span>, </em></span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)