Publications

Ralf Wagner. Emotionen im Kundendialog: Mit System zur Kauflaune. Science meets Marketing & Sales, Bonn, 2013. [PUMA: emotionen kundendialog speech]

Moritz Parwoll, и Ralf Wagner. The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?. Ringvorlesung "Empirische Forschungsmethoden", Kassel, 2013 forthcoming. [PUMA: PLS SEM missing_values speech]

Ralf Wagner. Systematical Surprise: Matching CI with the Customers‘ Perspective. International Competitive Intelligence Conference, Prague, 2013. [PUMA: CI contributed_talk speech]

Ralf Wagner, и Jörg Schwerdtfeger. Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche''. 2012. [PUMA: influentials multiplikatoren myown socialnetworks]

Ralf Wagner, и Christine Falkenreck. Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World, Istanbul, 2013 forthcoming. [PUMA: b2b customersatisfaction loyalty myown reputation speech]

Ralf Wagner. Unternehmen als Akteure und Objekte des Dialogs. In Siegfried Vögele, Jürgen Gerdes, и Jürgen Hesse (Ред.), Festschrift 10 Jahre SVI, 59-72, Gabler, Wiesbaden, 2013 forthcoming. [PUMA: dialog festschrift myown svi]

Katrin Zulauf, Ralf Wagner, и Axel Wolfram Oswald. Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World, Istanbul, 2013 forthcoming. [PUMA: bayes country_of_origin labeling myown proceedings speech]

Katrin Zulauf, и Ralf Wagner. The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures?. XXVI EURO - INFORMS Joint International Conference: Äll roads lead to OR", Rome, 2013 forthcoming. [PUMA: negotiations speech]

Uli Busch, и Ralf Wagner. Tipps für Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert. In Verlag W&V (Ред.), Verlag W&V, 18.01.2013 Januar 2013. [PUMA: Emotionen Kaufentscheidung Marken Tipps myown] URL

Katrin Zulauf, и Ralf Wagner. Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers, Lissabon, 2012. [PUMA: 2012 Negotiation contributed_talk speech]

Katrin Zulauf, и Ralf Wagner. Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers, 1-7, Lissabon, 2012. [PUMA: 2012 Negotiation myown proceedings] URL

R. Wagner. Kunden oder Fans? Enthusiastische Käufer erkennen und gewinnen. Science meets Marketing and Sales, Bonn, 2012. [PUMA: invited_talk speech]

R. Wagner. Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business. Moscow, 2012. [PUMA: invited_talk speech]

R. Wagner. The New Lingua Franca of Marketing Communication: Design of Social Media. Moscow, 2012. [PUMA: Russia invited_talk speech]

Lars Honsel, Martin Klaus, и Ralf Wagner. Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits. In Edith Cowan University (Ред.), Proceedings of Australia & New Zealand Marketing Academy 2011 Conference, 1-10, 2011. [PUMA: 2011 Direktmarketing_im_Wandel myown product_line_extension social_network_analysis] URL

Martin Klaus, и Ralf Wagner. Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks. In Felix Mavondo, и Michael Ewing (Ред.), Australia & New Zealand Marketing Academy 20009 Conference, Australia & New Zealand Marketing Academy 2009 Conference in Melbourne (Australia), 2009. [PUMA: 2009 Direktmarketing_im_Wandel contributed_talk speech]

Ralf Wagner. Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit. impresso Zeitschrift für Zeitschriftenmacher, 4/2009:42-46, 2009. [PUMA: 2009 Kompetenz_und_Wissenschaftstransfer journal myown] URL

Daniel Schneider. Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel. In HNA (Ред.), HNA, 12.Februar 2011 2011. [PUMA: 2011 Kompetenz_und_Wissenschaftstransfer] URL

Ralf Wagner. Integriertes Marketing: Der Kunde im Fokus. Acquisa, 12/2011:28-30, Dezember 2011. [PUMA: 2011 Kompetenz_und_Wissenschaftstransfer journal myown] URL

Ralf Wagner, и Christine Falkenreck. Broadening the View on Customers` Propensity to Leave a Relationship. Colloquium Recht und Ökonomie der Universität Kassel, Ноябрь 2011. [PUMA: 2011 invited_talk relationship_marketing speech]