Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers, Lissabon, 2012. [PUMA: 2012 Negotiation contributed_talk speech]
The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior. 36th Annual Conference of the German Classification Society (GfKl) in Hildesheim, August 2012. [PUMA: 2012 Direktmarketing_im_Wandel contributed_talk speech] URL