Publications

S. Zogaj, и U. Bretschneider. Customer Integration in New Product Development: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge. Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain, 2012. [PUMA: customer integration itegpub pub_szo pub_ubr] URL

I. Blohm, J. Fähling, J. M. Leimeister, H. Krcmar, и J. Fischer. Accelerating customer integration into innovation processes using Pico-Jobs. 22. ISPIM Conference 2010, 22Bilbao, Spain, 2010. [PUMA: Pico-Jobs R&D collaboration collective crowdsourcing customer innovation integration intelligence itegpub management myown open outsourcing pub_jml workshops] URL

Valarie A. Zeithaml, Mary Jo Bitner, и Dwayne D. Gremler. Services marketing. McGraw-Hill Boston u.a., 2009. [PUMA: care customer] URL

Maxie Schmidt. Zufriedenheitsorientierte Steuerung des Customer Care, Management von Customer Care Partnern mittels Zufriedenheits-Sevice Level Standards. Zufriedenheitsorientierte Steuerung des Customer Care, Dt. Univ.-Verl., 2008. [PUMA: care customer kundenbetreuung] URL

Minqing Hu, и Bing Liu. Mining and summarizing customer reviews. Proceedings of the tenth ACM SIGKDD international conference on Knowledge discovery and data mining, 168--177, ACM, New York, NY, USA, 2004. [PUMA: customer info2.0 mining review reviews summarizing toRead wordmining] URL

I. Blohm, J. Fähling, J. M. Leimeister, H. Krcmar, и J. Fischer. Accelerating customer integration into innovation processes using Pico-Jobs. 22. ISPIM Conference 2010, 22Bilbao, Spain, 2010. [PUMA: Pico-Jobs R&D collaboration collective crowdsourcing customer innovation integration intelligence itegpub management open outsourcing pub_jml workshops] URL

Don Peppers, и Martha Rogers. Enterprise one-to-one: Tools for building unbreakable customer relationships in the interactive age. Piatkus, London, 2000. [PUMA: Customer ITeG_231 Processing Relations SMa]

Matthias F. Uebel. Praxis des Customer Relationship Management: Branchenlösungen und Erfahrungsberichte. Gabler, Wiesbaden, 2002. [PUMA: Customer ITeG_233 Kundenmanagement Praxis Realtionsship]

Birgit Block. Gestaltung und Steuerung einer Hersteller-Händler-Kooperation in der Lebensmittelbranche. Reihe, (Bd. 74)Eul, Lohmar u. a., 2001. [PUMA: Customer ECR Efficient ITeG_233 Lebensmittelwirtschaft Nahrungsmittelgewerbe Relationship Response Unternehmenskooperation]

Harald Wüllenweber. Mehr Kundenbindung durch Organisationales Lernen: Konzept - Modellierung - empirische Befunde. Planung, Organisation und Unternehmungsführung, (87)Eul, Lohmar, 2003. [PUMA: Customer ITeG_233 Kundenbindung Lernen Relationship] URL

Anette Köcher. Controlling der werbefinanzierten Medienunternehmung. Reihe, (13)Eul, Lohmar, 2002. [PUMA: Content Controlling Customer ITeG_233 Medienwirtschaft Relationship]

Michael Mertens. Kundentypologien im Versicherungsgeschäft mit Privatkunden. Reihe Versicherungswirtschaft, (Bd. 10)J. Eul, Bergisch Gladbach, 1992. [PUMA: Customer HoPla_1110 Insurance Marketing Relations]

G.S. Linoff, и M.J.A. Berry. Mining the Web. Transforming Customer Data into Customer Value. John Wiley & Sons, New York, 2001. [PUMA: web data customer transforming mining]