Publications

Lars Honsel, Martin Klaus, und Ralf Wagner. Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits. In Edith Cowan University (Hrsg.), Proceedings of Australia & New Zealand Marketing Academy 2011 Conference, 1-10, 2011. [PUMA: Direktmarketing_im_Wandel social_network_analysis 2011 myown product_line_extension] URL