Wagner, R.
(2012):
The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior. 36th Annual Conference of the German Classification Society (GfKl) in Hildesheim
[Volltext] [BibTeX]
[Endnote]
@conference{WaGfKlS12,
author = {Wagner, Ralf},
title = {The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior},
address = {36th Annual Conference of the German Classification Society (GfKl) in Hildesheim},
year = {2012},
url = {http://147.172.223.251/gfkl2012/proceedingsGfKl2012GroupedByAreas.pdf#page=162},
keywords = {2012, Direktmarketing_im_Wandel, contributed_talk, speech}
}
%0 = conference
%A = Wagner, Ralf
%B = }
%C = 36th Annual Conference of the German Classification Society (GfKl) in Hildesheim
%D = 2012
%I =
%T = The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior}
%U = http://147.172.223.251/gfkl2012/proceedingsGfKl2012GroupedByAreas.pdf#page=162
Zulauf, K. & Wagner, R.
(2012):
Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. Lissabon
[BibTeX]
[Endnote]
@conference{zulauf2012power,
author = {Zulauf, Katrin and Wagner, Ralf},
title = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},
booktitle = {Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers},
address = {Lissabon},
year = {2012},
keywords = {2012, Negotiation, contributed_talk, speech}
}
%0 = conference
%A = Zulauf, Katrin and Wagner, Ralf
%B = Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers}
%C = Lissabon
%D = 2012
%I =
%T = Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?}
%U =