@inproceedings{wagner2013forthcomingcustomer, author = {Wagner, Ralf and Falkenreck, Christine}, title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?}, booktitle = {Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World}, address = {Istanbul}, year = {2013 forthcoming}, keywords = {customersatisfaction, reputation, loyalty, myown, b2b, speech} }

%0 = inproceedings %A = Wagner, Ralf and Falkenreck, Christine %B = Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World %C = Istanbul %D = 2013 forthcoming %T = Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?

@inproceedings{FaWaP09, author = {Falkenreck, Christine and Wagner, Ralf}, title = {Broadening the View on Customers` Propensity to Leave a Relationship}, editor = {Odekerken-Schröder, Gaby}, booktitle = {Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing}, address = {Maastricht}, year = {2009}, keywords = {2009, Direktmarketing_im_Wandel, propensity_to_leave_a_relationship, innovativeness, reputation, myown, customer_satisfaction_index_models} }

%0 = inproceedings %A = Falkenreck, Christine and Wagner, Ralf %B = Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing %C = Maastricht %D = 2009 %T = Broadening the View on Customers` Propensity to Leave a Relationship

@book{FaWaS108, author = {Falkenreck, Christine and Wagner, Ralf}, title = {Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures}, booktitle = {EMAC}, address = {Brighton}, year = {2008}, keywords = {reputation_transfer, brand_extension, 2008, Marketing-Interaktionen_in_verschiedenen_Kulturen, contributed_talk, cultural_impact, reputation, speech, perceived_brand_fit} }

%0 = book %A = Falkenreck, Christine and Wagner, Ralf %B = EMAC %C = Brighton %D = 2008 %T = Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures

@book{FaWaS208, author = {Falkenreck, Christine and Wagner, Ralf}, title = {Modeling Culture's Impact on Reputation Transfer in Direct Marketing}, booktitle = {Vortrag auf der AMS Cultural Perspectives in Marketing Conference}, address = {New Orleans}, year = {2008}, keywords = {reputation_transfer, 2008, pharma_marketing, Marketing-Interaktionen_in_verschiedenen_Kulturen, cultures, contributed_talk, reputation, speech, direct_marketing} }

%0 = book %A = Falkenreck, Christine and Wagner, Ralf %B = Vortrag auf der AMS Cultural Perspectives in Marketing Conference %C = New Orleans %D = 2008 %T = Modeling Culture's Impact on Reputation Transfer in Direct Marketing

@book{WaFaS108, author = {Wagner, Ralf and Falkenreck, Christine}, title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures}, booktitle = {12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness}, address = {Beijing}, year = {2008}, keywords = {reputation_transfer, 2008, commitment-trust_theory, customer_satisfaction, contributed_talk, reputation, word-of-mouthMarketing-Interaktionen_in_verschiedenen_Kulturen, speech, direct_marketing, product_line_extension} }

%0 = book %A = Wagner, Ralf and Falkenreck, Christine %B = 12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness %C = Beijing %D = 2008 %T = Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures