@Other{parwoll2013forthcomingalgorithm,
  author = {Parwoll, Moritz and Wagner, Ralf},
  title  = {The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?},

  year   = {2013 forthcoming},
  number = {},
  url    = {},

  const  = {\ text}
}
@Inproceedings{wagner2013forthcomingcustomer,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title  = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?},

  year   = {2013 forthcoming},
  number = {},
  url    = {},

  const  = {\ text}
}
@Incollection{wagner2013forthcomingunternehmen,
  author = {Wagner, Ralf},
  title  = {Unternehmen als Akteure und Objekte des Dialogs},

  year   = {2013 forthcoming},
  number = {},
  url    = {},

  const  = {\ text}
}
@Inproceedings{wagner2013hierarchical,
  author = {Zulauf, Katrin and Wagner, Ralf and Oswald, Axel Wolfram},
  title  = {Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect},

  year   = {2013 forthcoming},
  number = {},
  url    = {},

  const  = {\ text}
}
@Conference{zulauf2013impact,
  author = {Zulauf, Katrin and Wagner, Ralf},
  title  = {The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? },

  year   = {2013 forthcoming},
  number = {},
  url    = {},

  const  = {\ text}
}
@Electronic{busch2013tipps,
  author = {Busch, Uli and Wagner, Ralf},
  title  = {Tipps f\"ur Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert },

  year   = {2013},
  number = {},
  url    = {http://www.wuv.de/marketing/tipps_fuer_marken_wie_man_emotionen_bei_der_kaufentscheidung_dirigiert},

  const  = {\ text}
}
@Conference{wagner2013emotionen,
  author = {Wagner, Ralf},
  title  = {Emotionen im Kundendialog: Mit System zur Kauflaune},

  year   = {2013},
  number = {},
  url    = {},

  const  = {\ text}
}
@Conference{wagner2013systematical,
  author = {Wagner, Ralf},
  title  = {Systematical Surprise: Matching CI with the Customers‘ Perspective},

  year   = {2013},
  number = {},
  url    = {},

  const  = {\ text}
}
@Book{wagner2012contemporary,
  author = {Wagner, R.},
  title  = {Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business},

  year   = {2012},
  number = {},
  url    = {},

  const  = {\ text}
}
@Other{wagner2012kunden,
  author = {Wagner, R.},
  title  = {Kunden oder Fans? Enthusiastische K\"aufer erkennen und gewinnen},

  year   = {2012},
  number = {},
  url    = {},

  const  = {\ text}
}
@Book{r2012lingua,
  author = {Wagner, R.},
  title  = {The New Lingua Franca of Marketing Communication: Design of Social Media},

  year   = {2012},
  number = {},
  url    = {},

  const  = {\ text}
}
@Techreport{wagner2012multiplikatorenmarketing,
  author = {Wagner, Ralf and Schwerdtfeger, Jörg},
  title  = {Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' },

  year   = {2012},
  number = {},
  url    = {},

  const  = {\ text}
}
@Conference{zulauf2012power,
  author = {Zulauf, Katrin and Wagner, Ralf},
  title  = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},

  year   = {2012},
  number = {},
  url    = {},

  const  = {\ text}
}
@Inproceedings{zulauf2012power,
  author = {Zulauf, Katrin and Wagner, Ralf},
  title  = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},

  year   = {2012},
  number = {},
  url    = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/EMAC_2012.pdf},

  const  = {\ text}
}
@Inproceedings{HoKlWaP11,
  author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
  title  = {Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits},

  year   = {2011},
  number = {},
  url    = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf},

  const  = {\ text}
}
@Article{WaPx11b,
  author = {Schneider, Daniel},
  title  = {Englisch stiftet Verwirrung Professoren der Uni Kassel erkl\"aren das Sprach-Durcheinander im Einzelhandel},
  journal = {HNA},
  year   = {2011},
  number = {},
  url    = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/HNA_110212.pdf},

  const  = {\ text}
}
@Conference{WaFaS11,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title  = {Broadening the View on Customers` Propensity to Leave a Relationship},

  year   = {2011},
  number = {},
  url    = {},

  const  = {\ text}
}
@Article{WaPx11a,
  author = {Wagner, Ralf},
  title  = {Integriertes Marketing: Der Kunde im Fokus},
  journal = {Acquisa},
  year   = {2011},
  number = {12/2011},
  url    = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/kundeimfokus-Aquisa.pdf},

  const  = {\ text}
}
@Conference{KlWaS09,
  author = {Klaus, Martin and Wagner, Ralf},
  title  = {Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks},

  year   = {2009},
  number = {},
  url    = {},

  const  = {\ text}
}
@Article{WaPx09a,
  author = {Wagner, Ralf},
  title  = {Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue W\"ahrung: Aufmerksamkeit},
  journal = {impresso Zeitschrift f\"ur Zeitschriftenmacher},
  year   = {2009},
  number = {4/2009},
  url    = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/impresso_4_2009.pdf#page=22},

  const  = {\ text}
}