@Inproceedings{zogaj2012customer, author = {Zogaj, S. and Bretschneider, U.}, title = {Customer Integration in New Product Development: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge}, year = {2012}, number = {}, url = {http://pubs.wi-kassel.de/wp-content/uploads/2013/03/JML_396.pdf}, const = {\ text} } @Inproceedings{ls_leimeister, author = {Blohm, I. and Fähling, J. and Leimeister, J. M. and Krcmar, H. and Fischer, J.}, title = {Accelerating customer integration into innovation processes using Pico-Jobs}, year = {2010}, number = {22}, url = {http://www.uni-kassel.de/fb7/ibwl/leimeister/pub/JML_196.pdf}, const = {\ text} } @Inproceedings{ls_leimeister, author = {Blohm, I. and Fähling, J. and Leimeister, J. M. and Krcmar, H. and Fischer, J.}, title = {Accelerating customer integration into innovation processes using Pico-Jobs}, year = {2010}, number = {22}, url = {http://pubs.wi-kassel.de/wp-content/uploads/2013/03/JML_250.pdf}, const = {\ text} } @Book{Zeithaml:2009, author = {Zeithaml, Valarie A. and Bitner, Mary Jo and Gremler, Dwayne D.}, title = {Services marketing}, year = {2009}, number = {}, url = {http://opac.bibliothek.uni-kassel.de/DB=1/PPN?PPN=207329109}, const = {\ text} } @Book{Memo452727, author = {Schmidt, Maxie}, title = { Zufriedenheitsorientierte Steuerung des Customer Care, Management von Customer Care Partnern mittels Zufriedenheits-Sevice Level Standards }, year = { 2008 }, number = {}, url = {/brokenurl# http://dx.doi.org/10.1007/978-3-8349-9641-1 }, const = {\ text} } @Inproceedings{hu2004mining, author = {Hu, Minqing and Liu, Bing}, title = {Mining and summarizing customer reviews}, year = {2004}, number = {}, url = {http://doi.acm.org/10.1145/1014052.1014073}, doi = {http://doi.acm.org/10.1145/1014052.1014073}, const = {\ text} } @Book{Wullenweber.2003, author = {Wüllenweber, Harald}, title = {Mehr Kundenbindung durch Organisationales Lernen: Konzept - Modellierung - empirische Befunde}, year = {2003}, number = {}, url = {http://www.gbv.de/dms/zbw/366731688.pdf}, const = {\ text} } @Book{Kocher.2002, author = {Köcher, Anette}, title = {Controlling der werbefinanzierten Medienunternehmung}, year = {2002}, number = {}, url = {}, const = {\ text} } @Book{Uebel.2002, author = {Uebel, Matthias F.}, title = {Praxis des Customer Relationship Management: Branchenlösungen und Erfahrungsberichte}, year = {2002}, number = {}, url = {}, const = {\ text} } @Book{Block.2001, author = {Block, Birgit}, title = {Gestaltung und Steuerung einer Hersteller-Händler-Kooperation in der Lebensmittelbranche}, year = {2001}, number = {}, url = {}, const = {\ text} } @Book{BerryLinoffWebMining, author = {Linoff, G.S. and Berry, M.J.A.}, title = {Mining the Web. Transforming Customer Data into Customer Value}, year = {2001}, number = {}, url = {}, const = {\ text} } @Book{Peppers.2000, author = {Peppers, Don and Rogers, Martha}, title = {Enterprise one-to-one: Tools for building unbreakable customer relationships in the interactive age}, year = {2000}, number = {}, url = {}, const = {\ text} } @Book{Mertens.1992, author = {Mertens, Michael}, title = {Kundentypologien im Versicherungsgeschäft mit Privatkunden}, year = {1992}, number = {}, url = {}, const = {\ text} }