@Article{FaWaJ10, author = {Falkenreck, Christine and Wagner, Ralf}, title = {The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study}, journal = {Journal of Marketing Management}, year = {2011}, number = {27}, url = {}, const = {\ text} } @Conference{WaFaS11, author = {Wagner, Ralf and Falkenreck, Christine}, title = {Broadening the View on Customers` Propensity to Leave a Relationship}, year = {2011}, number = {}, url = {}, const = {\ text} }