@Inproceedings{wagner2013forthcomingcustomer,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title  = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?},

  year   = {2013 forthcoming},
  number = {},
  url    = {},

  const  = {\ text}
}
@Article{FaWaJ10,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title  = {The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study},
  journal = {Journal of Marketing Management},
  year   = {2011},
  number = {27},
  url    = {},

  const  = {\ text}
}
@Conference{WaFaS11,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title  = {Broadening the View on Customers` Propensity to Leave a Relationship},

  year   = {2011},
  number = {},
  url    = {},

  const  = {\ text}
}
@Article{FaWaJ,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title  = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},
  journal = {Corporate Reputation Review},
  year   = {2010},
  number = {1},
  url    = {},

  const  = {\ text}
}
@Book{RuTeWaS10,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title  = {Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations},

  year   = {2010},
  number = {},
  url    = {http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGFKL.pdf#page=84},

  const  = {\ text}
}
@Inproceedings{FaWaP09,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title  = {Broadening the View on Customers` Propensity to Leave a Relationship},

  year   = {2009},
  number = {},
  url    = {},

  const  = {\ text}
}
@Book{FaWaS109,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title  = {Broadening the View on Customers` Propensity to Leave a Relationship},

  year   = {2009},
  number = {},
  url    = {},

  const  = {\ text}
}
@Book{FaWaS108,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title  = {Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures},

  year   = {2008},
  number = {},
  url    = {},

  const  = {\ text}
}
@Book{FaWaS208,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title  = {Modeling Culture's Impact on Reputation Transfer in Direct Marketing},

  year   = {2008},
  number = {},
  url    = {},

  const  = {\ text}
}
@Book{WaFaS108,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title  = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},

  year   = {2008},
  number = {},
  url    = {},

  const  = {\ text}
}