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    AuthorTitleYearJournal/ProceedingsReftypeDOI/URL
    Hass, B.H., Kilian, T. & Walsh, G. Web 2.0: Neue Perspektiven für Marketing und Medien 2008   book URL 
    BibTeX:
    @book{Hass.2008,
      author = {Hass, Berthold H. and Kilian, Thomas and Walsh, Gianfranco},
      title = {Web 2.0:  Neue Perspektiven für Marketing und Medien},
      publisher = {Springer-Verlag Berlin Heidelberg},
      year = {2008},
      url = {http://dx.doi.org/10.1007/978-3-540-73701-8}
    }
    

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