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AuthorTitleYearJournal/ProceedingsReftypeDOI/URL
Parwoll, M. & Wagner, R. The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values? 2013 forthcoming Ringvorlesung "Empirische Forschungsmethoden"   other  
BibTeX:
@other{parwoll2013forthcomingalgorithm,
  author = {Parwoll, Moritz and Wagner, Ralf},
  title = {The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?},
  booktitle = {Ringvorlesung "Empirische Forschungsmethoden"},
  year = {2013 forthcoming}
}
Wagner, R. & Falkenreck, C. Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships? 2013 forthcoming Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World   inproceedings  
BibTeX:
@inproceedings{wagner2013forthcomingcustomer,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?},
  booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World},
  year = {2013 forthcoming}
}
Wagner, R. Unternehmen als Akteure und Objekte des Dialogs 2013 forthcoming Festschrift 10 Jahre SVI   incollection  
BibTeX:
@incollection{wagner2013forthcomingunternehmen,
  author = {Wagner, Ralf},
  title = {Unternehmen als Akteure und Objekte des Dialogs},
  booktitle = {Festschrift 10 Jahre SVI},
  publisher = {Gabler},
  year = {2013 forthcoming},
  pages = {59-72}
}
Zulauf, K., Wagner, R. & Oswald, A. W. Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect 2013 forthcoming Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World   inproceedings  
BibTeX:
@inproceedings{wagner2013hierarchical,
  author = {Zulauf, Katrin and Wagner, Ralf and Oswald, Axel Wolfram},
  title = {Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect},
  booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World},
  year = {2013 forthcoming}
}
Zulauf, K. & Wagner, R. The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? 2013 forthcoming XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR"   conference  
BibTeX:
@conference{zulauf2013impact,
  author = {Zulauf, Katrin and Wagner, Ralf},
  title = {The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? },
  booktitle = {XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR"},
  year = {2013 forthcoming}
}
Busch, U. & Wagner, R. Tipps für Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert 2013   electronic URL  
BibTeX:
@electronic{busch2013tipps,
  author = {Busch, Uli and Wagner, Ralf},
  title = {Tipps f\"ur Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert },
  publisher = {Verlag W&V},
  year = {2013},
  url = {http://www.wuv.de/marketing/tipps_fuer_marken_wie_man_emotionen_bei_der_kaufentscheidung_dirigiert}
}
Wagner, R. Emotionen im Kundendialog: Mit System zur Kauflaune 2013 Science meets Marketing & Sales   conference  
BibTeX:
@conference{wagner2013emotionen,
  author = {Wagner, Ralf},
  title = {Emotionen im Kundendialog: Mit System zur Kauflaune},
  booktitle = {Science meets Marketing & Sales},
  year = {2013}
}
Wagner, R. Systematical Surprise: Matching CI with the Customers‘ Perspective 2013 International Competitive Intelligence Conference   conference  
BibTeX:
@conference{wagner2013systematical,
  author = {Wagner, Ralf},
  title = {Systematical Surprise: Matching CI with the Customers‘ Perspective},
  booktitle = {International Competitive Intelligence Conference},
  year = {2013}
}
Wagner, R. Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business 2012   book  
BibTeX:
@book{wagner2012contemporary,
  author = {Wagner, R.},
  title = {Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business},
  year = {2012}
}
Wagner, R. Kunden oder Fans? Enthusiastische Käufer erkennen und gewinnen 2012 Science meets Marketing and Sales   other  
BibTeX:
@other{wagner2012kunden,
  author = {Wagner, R.},
  title = {Kunden oder Fans? Enthusiastische K\"aufer erkennen und gewinnen},
  booktitle = {Science meets Marketing and Sales },
  year = {2012}
}
Wagner, R. The New Lingua Franca of Marketing Communication: Design of Social Media 2012   book  
BibTeX:
@book{r2012lingua,
  author = {Wagner, R.},
  title = {The New Lingua Franca of Marketing Communication: Design of Social Media},
  year = {2012}
}
Wagner, R. & Schwerdtfeger, J. Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' 2012   techreport  
BibTeX:
@techreport{wagner2012multiplikatorenmarketing,
  author = {Wagner, Ralf and Schwerdtfeger, Jörg},
  title = {Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' },
  year = {2012}
}
Zulauf, K. & Wagner, R. Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift? 2012 Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers   conference  
BibTeX:
@conference{zulauf2012power,
  author = {Zulauf, Katrin and Wagner, Ralf},
  title = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},
  booktitle = {{P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers},
  year = {2012}
}
Zulauf, K. & Wagner, R. Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift? 2012 Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers   inproceedings URL  
Abstract: In an experimental investigation, we challenge differences in bargaining power on the success in the domain of retailer-manufacturer negotiations. The power allocations turn out to have a significant impact on negotiation success. In scenarios with substantial differences in bargaining power, particularly female and mixed dyads failed to achieve a mutually satisfactory result. We learn that an increase in bargaining power does not necessarily lead to an increase in negotiation efficiency. Particularly, the paradox of channel power to profitability from manufacturer towards retailers is considered. Keywords: Bargaining power, formal negotiation procedure, gender, issue authority.
BibTeX:
@inproceedings{zulauf2012power,
  author = {Zulauf, Katrin and Wagner, Ralf},
  title = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},
  booktitle = {{P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers},
  year = {2012},
  pages = {1-7},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/EMAC_2012.pdf}
}
Honsel, L., Klaus, M. & Wagner, R. Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits 2011 Proceedings of Australia & New Zealand Marketing Academy 2011 Conference   inproceedings URL  
BibTeX:
@inproceedings{HoKlWaP11,
  author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
  title = {{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits},
  booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference},
  year = {2011},
  pages = {1-10},
  url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf}
}
Schneider, D. Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel 2011 HNA   article URL  
BibTeX:
@article{WaPx11b,
  author = {Schneider, Daniel},
  title = {Englisch stiftet Verwirrung Professoren der Uni Kassel erkl\"aren das Sprach-Durcheinander im Einzelhandel},
  journal = {HNA},
  year = {2011},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/HNA_110212.pdf}
}
Wagner, R. & Falkenreck, C. Broadening the View on Customers` Propensity to Leave a Relationship 2011   conference  
BibTeX:
@conference{WaFaS11,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = {2011}
}
Wagner, R. Integriertes Marketing: Der Kunde im Fokus 2011 Acquisa   article URL  
Abstract: Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikations­konzepte. Marketingverantwortliche müssen ihre Konzepte neu justieren.
BibTeX:
@article{WaPx11a,
  author = {Wagner, Ralf},
  title = {Integriertes Marketing: Der Kunde im Fokus},
  journal = {Acquisa},
  year = {2011},
  number = {12/2011},
  pages = {28-30},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/kundeimfokus-Aquisa.pdf}
}
Klaus, M. & Wagner, R. Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks 2009 Australia & New Zealand Marketing Academy 20009 Conference   conference  
BibTeX:
@conference{KlWaS09,
  author = {Klaus, Martin and Wagner, Ralf},
  title = {{I}dentifying {I}nfluential {C}ommunicator to gain "{C}onsumer {I}nsights" on {W}eblog {N}etworks},
  booktitle = {Australia \& New Zealand Marketing Academy 20009 Conference },
  year = {2009}
}
Wagner, R. Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit 2009 impresso Zeitschrift für Zeitschriftenmacher   article URL  
Abstract: Das Internet ist eine erhebliche Konkurrenz für klassische Printmedien und für bestimmte Titel sogar eine existenzielle Bedrohung. Da der Siegeszug der digitalen Web 2.0-Medien aber nicht aufzuhalten ist, stellt sich die Frage, wie die aktuelle Entwicklung gestaltet und für den Vertrieb von Medien genutzt werden kann.
BibTeX:
@article{WaPx09a,
  author = {Wagner, Ralf},
  title = {Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue W\"ahrung: Aufmerksamkeit},
  journal = {impresso Zeitschrift f\"ur Zeitschriftenmacher},
  year = {2009},
  number = {4/2009},
  pages = {42-46},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/impresso_4_2009.pdf#page=22}
}

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