| Author | Title | Year | Journal/Proceedings | Reftype | DOI/URL |
|---|---|---|---|---|---|
| Wagner, R. | The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior [BibTeX] |
2012 | conference | URL | |
BibTeX:
@conference{WaGfKlS12,
author = {Wagner, Ralf},
title = {The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior},
year = {2012},
url = {http://147.172.223.251/gfkl2012/proceedingsGfKl2012GroupedByAreas.pdf#page=162}
}
|
|||||
| Zulauf, K. & Wagner, R. | Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift? [BibTeX] |
2012 | Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers | conference | |
BibTeX:
@conference{zulauf2012power,
author = {Zulauf, Katrin and Wagner, Ralf},
title = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},
booktitle = {{P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers},
year = {2012}
}
|
|||||
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