@other{parwoll2013forthcomingalgorithm,
  author = {Parwoll, Moritz and Wagner, Ralf},
  title = {The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?},
  booktitle = {Ringvorlesung "Empirische Forschungsmethoden"},
  year = {2013 forthcoming}
}

@inproceedings{wagner2013forthcomingcustomer,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?},
  booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World},
  year = {2013 forthcoming}
}

@incollection{wagner2013forthcomingunternehmen,
  author = {Wagner, Ralf},
  title = {Unternehmen als Akteure und Objekte des Dialogs},
  booktitle = {Festschrift 10 Jahre SVI},
  publisher = {Gabler},
  year = {2013 forthcoming},
  pages = {59-72}
}

@inproceedings{wagner2013hierarchical,
  author = {Zulauf, Katrin and Wagner, Ralf and Oswald, Axel Wolfram},
  title = {Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect},
  booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World},
  year = {2013 forthcoming}
}

@conference{zulauf2013impact,
  author = {Zulauf, Katrin and Wagner, Ralf},
  title = {The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? },
  booktitle = {XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR"},
  year = {2013 forthcoming}
}

@electronic{busch2013tipps,
  author = {Busch, Uli and Wagner, Ralf},
  title = {Tipps f\"ur Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert },
  publisher = {Verlag W&V},
  year = {2013},
  url = {http://www.wuv.de/marketing/tipps_fuer_marken_wie_man_emotionen_bei_der_kaufentscheidung_dirigiert}
}

@conference{wagner2013emotionen,
  author = {Wagner, Ralf},
  title = {Emotionen im Kundendialog: Mit System zur Kauflaune},
  booktitle = {Science meets Marketing & Sales},
  year = {2013}
}

@conference{wagner2013systematical,
  author = {Wagner, Ralf},
  title = {Systematical Surprise: Matching CI with the Customers‘ Perspective},
  booktitle = {International Competitive Intelligence Conference},
  year = {2013}
}

@book{wagner2012contemporary,
  author = {Wagner, R.},
  title = {Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business},
  year = {2012}
}

@other{wagner2012kunden,
  author = {Wagner, R.},
  title = {Kunden oder Fans? Enthusiastische K\"aufer erkennen und gewinnen},
  booktitle = {Science meets Marketing and Sales },
  year = {2012}
}

@book{r2012lingua,
  author = {Wagner, R.},
  title = {The New Lingua Franca of Marketing Communication: Design of Social Media},
  year = {2012}
}

@techreport{wagner2012multiplikatorenmarketing,
  author = {Wagner, Ralf and Schwerdtfeger, Jörg},
  title = {Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' },
  year = {2012}
}

@conference{zulauf2012power,
  author = {Zulauf, Katrin and Wagner, Ralf},
  title = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},
  booktitle = {{P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers},
  year = {2012}
}

@inproceedings{zulauf2012power,
  author = {Zulauf, Katrin and Wagner, Ralf},
  title = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},
  booktitle = {{P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers},
  year = {2012},
  pages = {1-7},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/EMAC_2012.pdf}
}

@inproceedings{HoKlWaP11,
  author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
  title = {{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits},
  booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference},
  year = {2011},
  pages = {1-10},
  url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf}
}

@article{WaPx11b,
  author = {Schneider, Daniel},
  title = {Englisch stiftet Verwirrung Professoren der Uni Kassel erkl\"aren das Sprach-Durcheinander im Einzelhandel},
  journal = {HNA},
  year = {2011},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/HNA_110212.pdf}
}

@conference{WaFaS11,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = {2011}
}

@article{WaPx11a,
  author = {Wagner, Ralf},
  title = {Integriertes Marketing: Der Kunde im Fokus},
  journal = {Acquisa},
  year = {2011},
  number = {12/2011},
  pages = {28-30},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/kundeimfokus-Aquisa.pdf}
}

@conference{KlWaS09,
  author = {Klaus, Martin and Wagner, Ralf},
  title = {{I}dentifying {I}nfluential {C}ommunicator to gain "{C}onsumer {I}nsights" on {W}eblog {N}etworks},
  booktitle = {Australia \& New Zealand Marketing Academy 20009 Conference },
  year = {2009}
}

@article{WaPx09a,
  author = {Wagner, Ralf},
  title = {Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue W\"ahrung: Aufmerksamkeit},
  journal = {impresso Zeitschrift f\"ur Zeitschriftenmacher},
  year = {2009},
  number = {4/2009},
  pages = {42-46},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/impresso_4_2009.pdf#page=22}
}