| Author | Title | Year | Journal/Proceedings | Reftype | DOI/URL |
|---|---|---|---|---|---|
| Honsel, L., Klaus, M. & Wagner, R. | Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits [BibTeX] |
2011 | Proceedings of Australia & New Zealand Marketing Academy 2011 Conference | inproceedings | URL |
BibTeX:
@inproceedings{HoKlWaP11,
author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
title = {{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits},
booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference},
year = {2011},
pages = {1-10},
url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf}
}
|
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