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AuthorTitleYearJournal/ProceedingsReftypeDOI/URL
Wagner, R. & Falkenreck, C. Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?

[BibTeX]

 2013 forthcoming Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World   inproceedings  
BibTeX: 
@inproceedings{wagner2013forthcomingcustomer,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?},
  booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World},
  year = {2013 forthcoming}
}
Falkenreck, C. & Wagner, R. The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study

[Abstract] [BibTeX]

 2011 Journal of Marketing Management   article  
Abstract: Welchen Stellenwert hat die vom Kunden wahrgenommene Innovativität von Unternehmen auf dem Gesundheitsmarkt? Die Studie erweitert das Strukturmodell des American Customer Satisfaction Index und vergleicht länderübergreifend in Finnland, Deutschland, Spanien und Russland den Einfluss von Innovativität auf Kundenzufriedenheit und Reputation des Lieferanten. Die Ergebnisse zeigen, dass die wahrgenommene Innovativität in drei der vier untersuchten Kulturen einen hohen Stellenwert besitzt.
BibTeX: 
@article{FaWaJ10,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title = {The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study},
  journal = {Journal of Marketing Management},
  year = {2011},
  volume = {3-4},
  number = {27},
  pages = {225-242}
}
Wagner, R. & Falkenreck, C. Broadening the View on Customers` Propensity to Leave a Relationship

[BibTeX]

 2011   conference  
BibTeX: 
@conference{WaFaS11,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = {2011}
}
Falkenreck, C. & Wagner, R. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

[Abstract] [BibTeX]

 2010 Corporate Reputation Review   article  
Abstract: Die Studie testet in Australien, Finnland, Russland, Spanien und Deutschland neben Faktoren wie der Weiterempfehlungsbereitschaft und Kundenzufriedenheit den Einfluss von unterschiedlichen Direktmarketing –Medien auf eine positive Unternehmensreputation. Basierend auf einem Strukturmodell werden unter Einbeziehung der Hofstede Kulturparameter Unterschiede in der Wirkung von Direktmarketing-Medien auf die Unternehmensreputation im B-to-B Marketing empirisch nachgewiesen.
BibTeX: 
@article{FaWaJ,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},
  journal = {Corporate Reputation Review},
  year = {2010},
  volume = {13},
  number = {1},
  pages = {20 - 37}
}
Falkenreck, C. & Wagner, R. Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations

[BibTeX]

 2010   book URL  
BibTeX: 
@book{RuTeWaS10,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title = {Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations},
  year = {2010},
  url = {http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGFKL.pdf#page=84}
}
Falkenreck, C. & Wagner, R. Broadening the View on Customers` Propensity to Leave a Relationship

[BibTeX]

 2009 Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing   inproceedings  
BibTeX: 
@inproceedings{FaWaP09,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  booktitle = {Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing},
  year = {2009}
}
Falkenreck, C. & Wagner, R. Broadening the View on Customers` Propensity to Leave a Relationship

[BibTeX]

 2009 International Colloquium in Relationship Marketing   book  
BibTeX: 
@book{FaWaS109,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title = {Broadening the View on Customers` Propensity to Leave a Relationship},
  booktitle = {International Colloquium in Relationship Marketing},
  year = {2009}
}
Falkenreck, C. & Wagner, R. Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures

[BibTeX]

 2008 EMAC   book  
BibTeX: 
@book{FaWaS108,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title = {Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures},
  booktitle = {EMAC},
  year = {2008}
}
Falkenreck, C. & Wagner, R. Modeling Culture's Impact on Reputation Transfer in Direct Marketing

[BibTeX]

 2008 Vortrag auf der AMS Cultural Perspectives in Marketing Conference   book  
BibTeX: 
@book{FaWaS208,
  author = {Falkenreck, Christine and Wagner, Ralf},
  title = {Modeling Culture's Impact on Reputation Transfer in Direct Marketing},
  booktitle = {Vortrag auf der AMS Cultural Perspectives in Marketing Conference},
  year = {2008}
}
Wagner, R. & Falkenreck, C. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

[BibTeX]

 2008 12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness   book  
BibTeX: 
@book{WaFaS108,
  author = {Wagner, Ralf and Falkenreck, Christine},
  title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},
  booktitle = {12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness},
  year = {2008}
}

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