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AuthorTitleYearJournal/ProceedingsReftypeDOI/URL
Parwoll, M. & Wagner, R. The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values? 2013 forthcoming Ringvorlesung "Empirische Forschungsmethoden"   other  
Wagner, R. & Falkenreck, C. Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships? 2013 forthcoming Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World   inproceedings  
Wagner, R. Unternehmen als Akteure und Objekte des Dialogs 2013 forthcoming Festschrift 10 Jahre SVI Vögele, S.; Gerdes, J. & Hesse, J. (ed.)
 
incollection  
Zulauf, K., Wagner, R. & Oswald, A. W. Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect 2013 forthcoming Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World   inproceedings  
Zulauf, K. & Wagner, R. The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? 2013 forthcoming XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR"   conference  
Busch, U. & Wagner, R. Tipps für Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert 2013 W&V, V. (ed.)
 
electronic URL  
Wagner, R. Emotionen im Kundendialog: Mit System zur Kauflaune 2013 Science meets Marketing & Sales   conference  
Wagner, R. Systematical Surprise: Matching CI with the Customers‘ Perspective 2013 International Competitive Intelligence Conference   conference  
Wagner, R. Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business 2012   book  
Wagner, R. Kunden oder Fans? Enthusiastische Käufer erkennen und gewinnen 2012 Science meets Marketing and Sales   other  
Wagner, R. The New Lingua Franca of Marketing Communication: Design of Social Media 2012   book  
Wagner, R. & Schwerdtfeger, J. Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' 2012   techreport  
Zulauf, K. & Wagner, R. Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift? 2012 Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers   conference  
Zulauf, K. & Wagner, R. Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift? 2012 Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers   inproceedings URL  
Honsel, L., Klaus, M. & Wagner, R. Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits 2011 Proceedings of Australia & New Zealand Marketing Academy 2011 Conference University, E. C. (ed.)
 
inproceedings URL  
Schneider, D. Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel 2011 HNA HNA (ed.)
 
article URL  
Wagner, R. & Falkenreck, C. Broadening the View on Customers` Propensity to Leave a Relationship 2011   conference  
Wagner, R. Integriertes Marketing: Der Kunde im Fokus 2011 Acquisa   article URL  
Klaus, M. & Wagner, R. Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks 2009 Australia & New Zealand Marketing Academy 20009 Conference Mavondo, F. & Ewing, M. (ed.)
 
conference  
Wagner, R. Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit 2009 impresso Zeitschrift für Zeitschriftenmacher   article URL  

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