| Author | Title | Year | Journal/Proceedings | Reftype | DOI/URL |
|---|---|---|---|---|---|
| Wagner, R. | The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior | 2012 | conference | URL | |
| Zulauf, K. & Wagner, R. | Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift? | 2012 | Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers | conference |
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