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AuthorTitleYearJournal/ProceedingsReftypeDOI/URL
Zogaj, S. & Bretschneider, U. Customer Integration in New Product Development: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge 2012 Proceedings of the 20th European Conference on Information Systems (ECIS)   inproceedings URL  
Blohm, I., Fähling, J., Leimeister, J. M., Krcmar, H. & Fischer, J. Accelerating customer integration into innovation processes using Pico-Jobs 2010 22. ISPIM Conference 2010   inproceedings URL  
Blohm, I., Fähling, J., Leimeister, J. M., Krcmar, H. & Fischer, J. Accelerating customer integration into innovation processes using Pico-Jobs 2010 22. ISPIM Conference 2010   inproceedings URL  
Zeithaml, V. A., Bitner, M. J. & Gremler, D. D. Services marketing 2009   book URL  
Schmidt, M. Zufriedenheitsorientierte Steuerung des Customer Care, Management von Customer Care Partnern mittels Zufriedenheits-Sevice Level Standards 2008 Zufriedenheitsorientierte Steuerung des Customer Care   book URL  
Hu, M. & Liu, B. Mining and summarizing customer reviews 2004 Proceedings of the tenth ACM SIGKDD international conference on Knowledge discovery and data mining   inproceedings DOIURL  
Wüllenweber, H. Mehr Kundenbindung durch Organisationales Lernen: Konzept - Modellierung - empirische Befunde 2003   book URL  
Köcher, A. Controlling der werbefinanzierten Medienunternehmung 2002   book  
Uebel, M. F. Praxis des Customer Relationship Management: Branchenlösungen und Erfahrungsberichte 2002   book  
Block, B. Gestaltung und Steuerung einer Hersteller-Händler-Kooperation in der Lebensmittelbranche 2001   book  
Linoff, G. & Berry, M. Mining the Web. Transforming Customer Data into Customer Value 2001   book  
Peppers, D. & Rogers, M. Enterprise one-to-one: Tools for building unbreakable customer relationships in the interactive age 2000   book  
Mertens, M. Kundentypologien im Versicherungsgeschäft mit Privatkunden 1992   book  

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