| Author | Title | Year | Journal/Proceedings | Reftype | DOI/URL |
|---|---|---|---|---|---|
| Falkenreck, C. & Wagner, R. | The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study | 2011 | Journal of Marketing Management Lindgreen, A.; Hingley, M. K. & Antioco, M. D. (ed.) |
article | |
| Wagner, R. & Falkenreck, C. | Broadening the View on Customers` Propensity to Leave a Relationship | 2011 | conference |
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