Article (FaWaJ10)
Falkenreck, C. & Wagner, R.
Lindgreen, A.; Hingley, M. K. & Antioco, M. D. (ed.)
The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study
Journal of Marketing Management,
2011, 3-4, 225-242
Conference (WaFaS11)
Wagner, R. & Falkenreck, C.
Broadening the View on Customers` Propensity to Leave a Relationship
2011