TY - GEN AU - Parwoll, Moritz AU - Wagner, Ralf A2 - T1 - The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values? JO - PB - AD - Kassel PY - 2013 forthcoming/ VL - IS - SP - EP - UR - M3 - KW - PLS KW - SEM KW - missing_values KW - speech L1 - N1 - N1 - AB - ER - TY - CONF AU - Wagner, Ralf AU - Falkenreck, Christine A2 - T1 - Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships? T2 - Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World PB - CY - Istanbul PY - 2013 forthcoming/ M2 - VL - IS - SP - EP - UR - M3 - KW - b2b KW - customersatisfaction KW - loyalty KW - myown KW - reputation KW - speech L1 - SN - N1 - N1 - AB - ER - TY - CHAP AU - Wagner, Ralf A2 - Vögele, Siegfried A2 - Gerdes, Jürgen A2 - Hesse, Jürgen T1 - Unternehmen als Akteure und Objekte des Dialogs T2 - Festschrift 10 Jahre SVI PB - Gabler CY - Wiesbaden PY - 2013 forthcoming/ VL - IS - SP - 59 EP - 72 UR - M3 - KW - dialog KW - festschrift KW - myown KW - svi L1 - SN - N1 - N1 - AB - ER - TY - CONF AU - Zulauf, Katrin AU - Wagner, Ralf AU - Oswald, Axel Wolfram A2 - T1 - Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect T2 - Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World PB - CY - Istanbul PY - 2013 forthcoming/ M2 - VL - IS - SP - EP - UR - M3 - KW - bayes KW - country_of_origin KW - labeling KW - myown KW - proceedings KW - speech L1 - SN - N1 - N1 - AB - ER - TY - CONF AU - Zulauf, Katrin AU - Wagner, Ralf A2 - T1 - The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? T2 - XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR" PB - CY - Rome PY - 2013 forthcoming/ VL - IS - SP - EP - UR - M3 - KW - negotiations KW - speech L1 - SN - N1 - N1 - AB - ER - TY - GEN AU - Busch, Uli AU - Wagner, Ralf A2 - W&V, Verlag T1 - Tipps für Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert JO - PB - Verlag W&V AD - PY - 2013/januar VL - IS - SP - EP - UR - http://www.wuv.de/marketing/tipps_fuer_marken_wie_man_emotionen_bei_der_kaufentscheidung_dirigiert M3 - KW - Emotionen KW - Kaufentscheidung KW - Marken KW - Tipps KW - myown L1 - N1 - N1 - AB - ER - TY - CONF AU - Wagner, Ralf A2 - T1 - Emotionen im Kundendialog: Mit System zur Kauflaune T2 - Science meets Marketing & Sales PB - CY - Bonn PY - 2013/ VL - IS - SP - EP - UR - M3 - KW - emotionen KW - kundendialog KW - speech L1 - SN - N1 - N1 - AB - ER - TY - CONF AU - Wagner, Ralf A2 - T1 - Systematical Surprise: Matching CI with the Customers‘ Perspective T2 - International Competitive Intelligence Conference PB - CY - Prague PY - 2013/ VL - IS - SP - EP - UR - M3 - KW - CI KW - contributed_talk KW - speech L1 - SN - N1 - N1 - AB - ER - TY - BOOK AU - Wagner, R. A2 - T1 - Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business PB - AD - Moscow PY - 2012/ VL - IS - SP - EP - UR - M3 - KW - invited_talk KW - speech L1 - SN - N1 - N1 - AB - ER - TY - GEN AU - Wagner, R. A2 - T1 - Kunden oder Fans? Enthusiastische Käufer erkennen und gewinnen JO - PB - AD - Bonn PY - 2012/ VL - IS - SP - EP - UR - M3 - KW - invited_talk KW - speech L1 - N1 - N1 - AB - ER - TY - BOOK AU - Wagner, R. A2 - T1 - The New Lingua Franca of Marketing Communication: Design of Social Media PB - AD - Moscow PY - 2012/ VL - IS - SP - EP - UR - M3 - KW - Russia KW - invited_talk KW - speech L1 - SN - N1 - N1 - AB - ER - TY - RPRT AU - Wagner, Ralf AU - Schwerdtfeger, Jörg A2 - T1 - Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' PB - Siegfried Vögele Institut AD - PY - 2012/ VL - IS - SP - EP - UR - M3 - KW - influentials KW - multiplikatoren KW - myown KW - socialnetworks L1 - N1 - N1 - Whitepaper N1 - AB - ER - TY - CONF AU - Zulauf, Katrin AU - Wagner, Ralf A2 - T1 - Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift? T2 - Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers PB - CY - Lissabon PY - 2012/ VL - IS - SP - EP - UR - M3 - KW - 2012 KW - Negotiation KW - contributed_talk KW - speech L1 - SN - N1 - N1 - AB - ER - TY - CONF AU - Zulauf, Katrin AU - Wagner, Ralf A2 - T1 - Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift? T2 - Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers PB - CY - Lissabon PY - 2012/ M2 - VL - IS - SP - 1 EP - 7 UR - http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/EMAC_2012.pdf M3 - KW - 2012 KW - Negotiation KW - myown KW - proceedings L1 - SN - N1 - N1 - AB - In an experimental investigation, we challenge differences in bargaining power on the success in the domain of retailer-manufacturer negotiations. The power allocations turn out to have a significant impact on negotiation success. In scenarios with substantial differences in bargaining power, particularly female and mixed dyads failed to achieve a mutually satisfactory result. We learn that an increase in bargaining power does not necessarily lead to an increase in negotiation efficiency. Particularly, the paradox of channel power to profitability from manufacturer towards retailers is considered. Keywords: Bargaining power, formal negotiation procedure, gender, issue authority. ER - TY - CONF AU - Honsel, Lars AU - Klaus, Martin AU - Wagner, Ralf A2 - University, Edith Cowan T1 - Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits T2 - Proceedings of Australia & New Zealand Marketing Academy 2011 Conference PB - CY - PY - 2011/ M2 - VL - IS - SP - 1 EP - 10 UR - http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf M3 - KW - 2011 KW - Direktmarketing_im_Wandel KW - myown KW - product_line_extension KW - social_network_analysis L1 - SN - N1 - N1 - AB - ER - TY - JOUR AU - Schneider, Daniel T1 - Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel JO - HNA PY - 2011/12.februar 2011 VL - IS - SP - EP - UR - http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/HNA_110212.pdf M3 - KW - 2011 KW - Kompetenz_und_Wissenschaftstransfer L1 - SN - N1 - N1 - AB - ER - TY - CONF AU - Wagner, Ralf AU - Falkenreck, Christine A2 - T1 - Broadening the View on Customers` Propensity to Leave a Relationship T2 - PB - CY - Colloquium Recht und Ökonomie der Universität Kassel PY - 2011/november VL - IS - SP - EP - UR - M3 - KW - 2011 KW - invited_talk KW - relationship_marketing KW - speech L1 - SN - N1 - N1 - AB - ER - TY - JOUR AU - Wagner, Ralf T1 - Integriertes Marketing: Der Kunde im Fokus JO - Acquisa PY - 2011/dezember VL - IS - 12/2011 SP - 28 EP - 30 UR - http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/kundeimfokus-Aquisa.pdf M3 - KW - 2011 KW - Kompetenz_und_Wissenschaftstransfer KW - journal KW - myown L1 - SN - N1 - N1 - AB - Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikations­konzepte. Marketingverantwortliche müssen ihre Konzepte neu justieren. ER - TY - CONF AU - Klaus, Martin AU - Wagner, Ralf A2 - Mavondo, Felix A2 - Ewing, Michael T1 - Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks T2 - Australia & New Zealand Marketing Academy 20009 Conference PB - CY - Australia & New Zealand Marketing Academy 2009 Conference in Melbourne (Australia) PY - 2009/ VL - IS - SP - EP - UR - M3 - KW - 2009 KW - Direktmarketing_im_Wandel KW - contributed_talk KW - speech L1 - SN - N1 - N1 - AB - ER - TY - JOUR AU - Wagner, Ralf T1 - Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit JO - impresso Zeitschrift für Zeitschriftenmacher PY - 2009/ VL - IS - 4/2009 SP - 42 EP - 46 UR - http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/impresso_4_2009.pdf#page=22 M3 - KW - 2009 KW - Kompetenz_und_Wissenschaftstransfer KW - journal KW - myown L1 - SN - N1 - N1 - AB - Das Internet ist eine erhebliche Konkurrenz für klassische Printmedien und für bestimmte Titel sogar eine existenzielle Bedrohung. Da der Siegeszug der digitalen Web 2.0-Medien aber nicht aufzuhalten ist, stellt sich die Frage, wie die aktuelle Entwicklung gestaltet und für den Vertrieb von Medien genutzt werden kann. ER -