TY  - CONF
AU  - Wagner, Ralf
A2  - 
T1  - The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior
T2  - 
PB  - 
CY  - 36th Annual Conference of the German Classification Society (GfKl) in Hildesheim
PY  - 2012/08
VL  - 
IS  - 
SP  - 
EP  - 
UR  - http://147.172.223.251/gfkl2012/proceedingsGfKl2012GroupedByAreas.pdf#page=162
M3  - 
KW  - 2012
KW  - Direktmarketing_im_Wandel
KW  - contributed_talk
KW  - speech
L1  - 
SN  - 
N1  - 
N1  - 
AB  - 
ER  -

TY  - CONF
AU  - Zulauf, Katrin
AU  - Wagner, Ralf
A2  - 
T1  - Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?
T2  - Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers
PB  - 
CY  - Lissabon
PY  - 2012/
VL  - 
IS  - 
SP  - 
EP  - 
UR  - 
M3  - 
KW  - 2012
KW  - Negotiation
KW  - contributed_talk
KW  - speech
L1  - 
SN  - 
N1  - 
N1  - 
AB  - 
ER  -