TY  - CONF
AU  - Honsel, Lars
AU  - Klaus, Martin
AU  - Wagner, Ralf
A2  - University, Edith Cowan
T1  - Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits
T2  - Proceedings of Australia & New Zealand Marketing Academy 2011 Conference
PB  - 
CY  - 
PY  - 2011/
M2  - 
VL  - 
IS  - 
SP  - 1
EP  - 10
UR  - http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf
M3  - 
KW  - Direktmarketing_im_Wandel
KW  - social_network_analysis
KW  - 2011
KW  - myown
KW  - product_line_extension
L1  - 
SN  - 
N1  - 
N1  - 
AB  - 
ER  -