TY  - CONF
AU  - Wagner, Ralf
AU  - Falkenreck, Christine
A2  - 
T1  - Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?
T2  - Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World
PB  - 
CY  - Istanbul
PY  - 2013 forthcoming/
M2  - 
VL  - 
IS  - 
SP  - 
EP  - 
UR  - 
M3  - 
KW  - customersatisfaction
KW  - reputation
KW  - loyalty
KW  - myown
KW  - b2b
KW  - speech
L1  - 
SN  - 
N1  - 
N1  - 
AB  - 
ER  -

TY  - CONF
AU  - Falkenreck, Christine
AU  - Wagner, Ralf
A2  - Odekerken-Schröder, Gaby
T1  - Broadening the View on Customers` Propensity to Leave a Relationship
T2  - Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing
PB  - 
CY  - Maastricht
PY  - 2009/
M2  - 
VL  - 
IS  - 
SP  - 
EP  - 
UR  - 
M3  - 
KW  - 2009
KW  - Direktmarketing_im_Wandel
KW  - propensity_to_leave_a_relationship
KW  - innovativeness
KW  - reputation
KW  - myown
KW  - customer_satisfaction_index_models
L1  - 
SN  - 
N1  - 
N1  - 
AB  - 
ER  -

TY  - BOOK
AU  - Falkenreck, Christine
AU  - Wagner, Ralf
A2  - 
T1  - Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures
PB  - 
AD  - Brighton
PY  - 2008/
VL  - 
IS  - 
SP  - 
EP  - 
UR  - 
M3  - 
KW  - reputation_transfer
KW  - brand_extension
KW  - 2008
KW  - Marketing-Interaktionen_in_verschiedenen_Kulturen
KW  - contributed_talk
KW  - cultural_impact
KW  - reputation
KW  - speech
KW  - perceived_brand_fit
L1  - 
SN  - 
N1  - 
N1  - 
AB  - 
ER  -

TY  - BOOK
AU  - Falkenreck, Christine
AU  - Wagner, Ralf
A2  - 
T1  - Modeling Culture's Impact on Reputation Transfer in Direct Marketing
PB  - 
AD  - New Orleans
PY  - 2008/
VL  - 
IS  - 
SP  - 
EP  - 
UR  - 
M3  - 
KW  - reputation_transfer
KW  - 2008
KW  - pharma_marketing
KW  - Marketing-Interaktionen_in_verschiedenen_Kulturen
KW  - cultures
KW  - contributed_talk
KW  - reputation
KW  - speech
KW  - direct_marketing
L1  - 
SN  - 
N1  - 
N1  - 
AB  - 
ER  -

TY  - BOOK
AU  - Wagner, Ralf
AU  - Falkenreck, Christine
A2  - 
T1  - Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
PB  - 
AD  - Beijing
PY  - 2008/
VL  - 
IS  - 
SP  - 
EP  - 
UR  - 
M3  - 
KW  - reputation_transfer
KW  - 2008
KW  - commitment-trust_theory
KW  - customer_satisfaction
KW  - contributed_talk
KW  - reputation
KW  - word-of-mouthMarketing-Interaktionen_in_verschiedenen_Kulturen
KW  - speech
KW  - direct_marketing
KW  - product_line_extension
L1  - 
SN  - 
N1  - 
N1  - 
AB  - 
ER  -