TY  - CHAP
AU  - Wagner, R.
AU  - Klaus, M.
A2  - Unhelkar, B.
T1  - Cultural Impacts on the Spread of Mobile Commerce: An International Comparison
T2  - Handbook of Research on Mobile Business
PB  - IGI
C1  - Hershey
PY  - 2008/
VL  - 
IS  - 
SP  - 245 
EP  -  259
UR  - http://www.igi-global.com/downloads/pdf/Unhelkar245.pdf
DO  - 
KW  - contributions
KW  - 2008
KW  - Marketing-Interaktionen_in_verschiedenen_Kulturen
KW  - myown
L1  - 
SN  - 
N1  - 
N1  - 
AB  - 
ER  -

TY  - CHAP
AU  - Wagner, R.
AU  - Klaus, M.
A2  - Unhelkar, B.
T1  - Mobile Direct Marketing
T2  - Handbook of Research on Mobile Business
PB  - IGI
C1  - Hershey
PY  - 2008/
VL  - 
IS  - 
SP  - 269 
EP  -  281
UR  - http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA269&dq=martin+klaus+%22ralf+Wagner%22&ots=GXB0O_sNC_&sig=Jdr05yCvx_U5h4YlXX9EGVWOioU#PPA269,M1
DO  - 
KW  - contributions
KW  - 2008
KW  - Direktmarketing_im_Wandel
KW  - myown
L1  - 
SN  - 
N1  - 
N1  - 
AB  - 
ER  -

TY  - RPRT
AU  - Wagner, R.
AU  - Klaus, M.
A2  - 
T1  - Challenges and Examples of Mobile Direct Marketing
PB  - DMCC - Dialog Marketing Competence Center
AD  - Universität Kassel
PY  - 2008/
VL  - 
IS  - 2
SP  - 
EP  - 
UR  - 
DO  - 
KW  - 2008
KW  - Direktmarketing_im_Wandel
KW  - myown
KW  - working-paper
L1  - 
N1  - 
N1  - Dahlhoff, D. and Mann, A. and Wagner, R.
N1  - 
AB  - 
ER  -

TY  - RPRT
AU  - Wagner, R.
AU  - Klaus, M.
A2  - 
T1  - The Spread of Mobile Commerce: An Inter-Cultural Comparison
PB  - DMCC - Dialog Marketing Competence Center
AD  - Universität Kassel
PY  - 2008/
VL  - 
IS  - 4
SP  - 
EP  - 
UR  - http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA245&dq=%22martin+klaus%22+%22ralf+wagner%22&ots=GXB0O_sQAV&sig=7582ynvDxyqaAmisdbVdaryUkGk
DO  - 
KW  - 2008
KW  - Marketing-Interaktionen_in_verschiedenen_Kulturen
KW  - myown
KW  - working-paper
L1  - 
N1  - 
N1  - Dahlhoff, D. and Mann, A. and Wagner, R.
N1  - 
AB  - 
ER  -