TY - CONF AU - Wagner, Ralf AU - Falkenreck, Christine A2 - T1 - Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships? T2 - Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World PB - C1 - Istanbul PY - 2013 forthcoming/ CY - VL - IS - SP - EP - UR - DO - KW - customersatisfaction KW - reputation KW - loyalty KW - myown KW - b2b KW - speech L1 - SN - N1 - N1 - AB - ER - TY - JOUR AU - Falkenreck, Christine AU - Wagner, Ralf T1 - The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study JO - Journal of Marketing Management PY - 2011/ VL - 3-4 IS - 27 SP - 225 EP - 242 UR - DO - KW - journals KW - 2011 KW - myown L1 - SN - N1 - N1 - AB - Welchen Stellenwert hat die vom Kunden wahrgenommene Innovativität von Unternehmen auf dem Gesundheitsmarkt? Die Studie erweitert das Strukturmodell des American Customer Satisfaction Index und vergleicht länderübergreifend in Finnland, Deutschland, Spanien und Russland den Einfluss von Innovativität auf Kundenzufriedenheit und Reputation des Lieferanten. Die Ergebnisse zeigen, dass die wahrgenommene Innovativität in drei der vier untersuchten Kulturen einen hohen Stellenwert besitzt. ER - TY - CONF AU - Wagner, Ralf AU - Falkenreck, Christine A2 - T1 - Broadening the View on Customers` Propensity to Leave a Relationship T2 - PB - C1 - Colloquium Recht und Ökonomie der Universität Kassel PY - 2011/november VL - IS - SP - EP - UR - DO - KW - 2011 KW - relationship_marketing KW - speech KW - invited_talk L1 - SN - N1 - N1 - AB - ER - TY - JOUR AU - Falkenreck, Christine AU - Wagner, Ralf T1 - Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures JO - Corporate Reputation Review PY - 2010/ VL - 13 IS - 1 SP - 20 EP - 37 UR - DO - KW - reputation_transfer KW - corporate_reputation KW - causal_relationships KW - customer_satisfaction KW - Hofstede's_scores KW - Marketing-Interaktionen_in_verschiedenen_Kulturen KW - journals KW - cultural_systems KW - structural_model_of_reputation_transfer KW - 2010 KW - myown KW - B-to-B_markets KW - national_culture L1 - SN - N1 - N1 - AB - Die Studie testet in Australien, Finnland, Russland, Spanien und Deutschland neben Faktoren wie der Weiterempfehlungsbereitschaft und Kundenzufriedenheit den Einfluss von unterschiedlichen Direktmarketing –Medien auf eine positive Unternehmensreputation. Basierend auf einem Strukturmodell werden unter Einbeziehung der Hofstede Kulturparameter Unterschiede in der Wirkung von Direktmarketing-Medien auf die Unternehmensreputation im B-to-B Marketing empirisch nachgewiesen. ER - TY - BOOK AU - Falkenreck, Christine AU - Wagner, Ralf A2 - T1 - Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations PB - C1 - 34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe PY - 2010/07 VL - IS - SP - EP - UR - http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGFKL.pdf#page=84 DO - KW - Marketing-Interaktionen_in_verschiedenen_Kulturen KW - contributed_talk KW - 2010 KW - speech L1 - SN - N1 - N1 - AB - ER - TY - CONF AU - Falkenreck, Christine AU - Wagner, Ralf A2 - Odekerken-Schröder, Gaby T1 - Broadening the View on Customers` Propensity to Leave a Relationship T2 - Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing PB - C1 - Maastricht PY - 2009/ CY - VL - IS - SP - EP - UR - DO - KW - 2009 KW - Direktmarketing_im_Wandel KW - propensity_to_leave_a_relationship KW - innovativeness KW - reputation KW - myown KW - customer_satisfaction_index_models L1 - SN - N1 - N1 - AB - ER - TY - BOOK AU - Falkenreck, Christine AU - Wagner, Ralf A2 - T1 - Broadening the View on Customers` Propensity to Leave a Relationship PB - C1 - Maastricht PY - 2009/ VL - IS - SP - EP - UR - DO - KW - 2009 KW - Direktmarketing_im_Wandel KW - contributed_talk KW - speech L1 - SN - N1 - N1 - AB - ER - TY - BOOK AU - Falkenreck, Christine AU - Wagner, Ralf A2 - T1 - Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures PB - C1 - Brighton PY - 2008/ VL - IS - SP - EP - UR - DO - KW - reputation_transfer KW - brand_extension KW - 2008 KW - Marketing-Interaktionen_in_verschiedenen_Kulturen KW - contributed_talk KW - cultural_impact KW - reputation KW - speech KW - perceived_brand_fit L1 - SN - N1 - N1 - AB - ER - TY - BOOK AU - Falkenreck, Christine AU - Wagner, Ralf A2 - T1 - Modeling Culture's Impact on Reputation Transfer in Direct Marketing PB - C1 - New Orleans PY - 2008/ VL - IS - SP - EP - UR - DO - KW - reputation_transfer KW - 2008 KW - pharma_marketing KW - Marketing-Interaktionen_in_verschiedenen_Kulturen KW - cultures KW - contributed_talk KW - reputation KW - speech KW - direct_marketing L1 - SN - N1 - N1 - AB - ER - TY - BOOK AU - Wagner, Ralf AU - Falkenreck, Christine A2 - T1 - Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures PB - C1 - Beijing PY - 2008/ VL - IS - SP - EP - UR - DO - KW - reputation_transfer KW - 2008 KW - commitment-trust_theory KW - customer_satisfaction KW - contributed_talk KW - reputation KW - word-of-mouthMarketing-Interaktionen_in_verschiedenen_Kulturen KW - speech KW - direct_marketing KW - product_line_extension L1 - SN - N1 - N1 - AB - ER -