Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?.
In: Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul, 2013 forthcoming.
Ralf Wagner and Christine Falkenreck.
[BibTeX] 

Broadening the View on Customers` Propensity to Leave a Relationship.
In: G. Odekerken-Schröder, editor, Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing. Maastricht, 2009.
Christine Falkenreck and Ralf Wagner.
[BibTeX] 

Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures.
2008.
Christine Falkenreck and Ralf Wagner.
[BibTeX] 

Modeling Culture's Impact on Reputation Transfer in Direct Marketing.
2008.
Christine Falkenreck and Ralf Wagner.
[BibTeX] 

Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures.
2008.
Ralf Wagner and Christine Falkenreck.
[BibTeX]