To facilitate user-centered software engineering, developers need an easy to grasp understanding of the user. The use of personas helps to keep specific user needs in mind during the design process. Technology acceptance is of particular interest for the design of innovative applications previously unknown to potential users. Therefore, our research focuses on defining a typology of relevant user characteristics with respect to technology acceptance and transferring those findings to the description of personas. The presented work focuses on the statistical relationship between technology acceptance and personality. We apply sub-group discovery as a statistical tool. Based on the statistically derived subgroups and patterns we define the mentioned personas to help developers to understand different forms of technology acceptance. By integrating the specifically defined personas into existing methods in the field of software engineering the feasibility of the presented approach is demonstrated.

SemanticWeb Mining aims at combining the two fast-developing research areas SemanticWeb andWeb Mining. This survey analyzes the convergence of trends from both areas: an increasing number of researchers is working on improving the results ofWeb Mining by exploiting semantic structures in theWeb, and they make use ofWeb Mining techniques for building the Semantic Web. Last but not least, these techniques can be used for mining the Semantic Web itself. The Semantic Web is the second-generation WWW, enriched by machine-processable information which supports the user in his tasks. Given the enormous size even of today’s Web, it is impossible to manually enrich all of these resources. Therefore, automated schemes for learning the relevant information are increasingly being used. Web Mining aims at discovering insights about the meaning of Web resources and their usage. Given the primarily syntactical nature of the data being mined, the discovery of meaning is impossible based on these data only. Therefore, formalizations of the semantics of Web sites and navigation behavior are becoming more and more common. Furthermore, mining the Semantic Web itself is another upcoming application. We argue that the two areas Web Mining and Semantic Web need each other to fulfill their goals, but that the full potential of this convergence is not yet realized. This paper gives an overview of where the two areas meet today, and sketches ways of how a closer integration could be profitable.

The purpose of Web mining is to develop methods and systems for discovering models of objects and processes on the World Wide Web and for web-based systems that show adaptive performance. Web Mining integrates three parent areas: Data Mining (we use this term here also for the closely related areas of Machine Learning and Knowledge Discovery), Internet technology and World Wide Web, and for the more recent Semantic Web. The World Wide Web has made an enormous amount of information electronically accessible. The use of email, news and markup languages like HTML allow users to publish and read documents at a world-wide scale and to communicate via chat connections, including information in the form of images and voice records. The HTTP protocol that enables access to documents over the network via Web browsers created an immense improvement in communication and access to information. For some years these possibilities were used mostly in the scientific world but recent years have seen an immense growth in popularity, supported by the wide availability of computers and broadband communication. The use of the internet for other tasks than finding information and direct communication is increasing, as can be seen from the interest in ldquoe-activitiesrdquo such as e-commerce, e-learning, e-government, e-science.

Semantic Web Mining aims at combining the two fast-developing research areas Semantic Web and Web Mining. Web Mining aims at discovering insights about the meaning of Web resources and their usage. Given the primarily syntactical nature of data Web mining operates on, the discovery of meaning is impossible based on these data only. Therefore, formalizations of the semantics of Web resources and navigation behavior are increasingly being used. This fits exactly with the aims of the Semantic Web: the Semantic Web enriches the WWW by machine-processable information which supports the user in his tasks. In this paper, we discuss the interplay of the Semantic Web with Web Mining, with a specific focus on usage mining.