Miscellaneous

The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?.
2013 forthcoming.
Moritz Parwoll and Ralf Wagner.
[BibTeX] 

Conference articles

Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?.
In: Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul, 2013 forthcoming.
Ralf Wagner and Christine Falkenreck.
[BibTeX] 

Book chapters

Unternehmen als Akteure und Objekte des Dialogs.
In: S. Vögele, J. Gerdes and J. Hesse, editors, Festschrift 10 Jahre SVI, pages 59-72. Gabler, Wiesbaden, 2013 forthcoming.
Ralf Wagner.
[BibTeX] 

Conference articles

Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect.
In: Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul, 2013 forthcoming.
Katrin Zulauf, Ralf Wagner and Axel Wolfram Oswald.
[BibTeX] 

Miscellaneous

The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? .
2013 forthcoming.
Katrin Zulauf and Ralf Wagner.
[BibTeX] 

Miscellaneous

Tipps für Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert .
Online Artikel. 2013.
Uli Busch and Ralf Wagner.
[doi]  [BibTeX] 

Miscellaneous

Emotionen im Kundendialog: Mit System zur Kauflaune.
2013.
Ralf Wagner.
[BibTeX] 
Systematical Surprise: Matching CI with the Customers‘ Perspective.
2013.
Ralf Wagner.
[BibTeX] 

Miscellaneous

Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business.
2012.
R. Wagner.
[BibTeX] 

Miscellaneous

Kunden oder Fans? Enthusiastische Käufer erkennen und gewinnen.
2012.
R. Wagner.
[BibTeX] 

Miscellaneous

The New Lingua Franca of Marketing Communication: Design of Social Media.
2012.
R. Wagner.
[BibTeX] 

Technical reports

Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' .
Whitepaper, Siegfried Vögele Institut, 2012.
Ralf Wagner and Jörg Schwerdtfeger.
[BibTeX] 

Miscellaneous

Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?.
2012.
Katrin Zulauf and Ralf Wagner.
[BibTeX] 

Conference articles

Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?.
In: Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers, pages 1-7. Lissabon, 2012.
Katrin Zulauf and Ralf Wagner.
[doi]  [abstract]  [BibTeX] 
Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits.
In: E. C. University, editor, Proceedings of Australia & New Zealand Marketing Academy 2011 Conference, pages 1-10. 2011.
Lars Honsel, Martin Klaus and Ralf Wagner.
[doi]  [BibTeX] 

Journal articles

Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel.
HNA, 2011.
Daniel Schneider.
[doi]  [BibTeX] 

Miscellaneous

Broadening the View on Customers` Propensity to Leave a Relationship.
2011.
Ralf Wagner and Christine Falkenreck.
[BibTeX] 

Journal articles

Integriertes Marketing: Der Kunde im Fokus.
Acquisa(12/2011):28-30, 2011.
Ralf Wagner.
[doi]  [abstract]  [BibTeX] 

Miscellaneous

Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks.
2009.
Martin Klaus and Ralf Wagner.
[BibTeX] 

Journal articles

Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit.
impresso Zeitschrift für Zeitschriftenmacher(4/2009):42-46, 2009.
Ralf Wagner.
[doi]  [abstract]  [BibTeX]