Parwoll, Moritz and Wagner, Ralf. The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?. Ringvorlesung "Empirische Forschungsmethoden". Kassel, Year 2013 forthcoming.
Wagner, Ralf and Falkenreck, Christine. Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul, Year 2013 forthcoming.
Wagner, Ralf. Unternehmen als Akteure und Objekte des Dialogs. Festschrift 10 Jahre SVI. editor(s) Vögele, Siegfried and Gerdes, Jürgen and Hesse, Jürgen. 59-72, Gabler, Wiesbaden, Year 2013 forthcoming.
Zulauf, Katrin and Wagner, Ralf and Oswald, Axel Wolfram. Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul, Year 2013 forthcoming.
Zulauf, Katrin and Wagner, Ralf. The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? . XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR". Rome, Year 2013 forthcoming.
Busch, Uli and Wagner, Ralf. Tipps für Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert . editor(s) W&V, Verlag. Verlag W&V, Year 2013.
Wagner, Ralf. Emotionen im Kundendialog: Mit System zur Kauflaune. Science meets Marketing & Sales. Bonn, Year 2013.
Wagner, Ralf. Systematical Surprise: Matching CI with the Customers‘ Perspective. International Competitive Intelligence Conference. Prague, Year 2013.
Wagner, R.. Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business. Moscow, Year 2012.
Wagner, R.. Kunden oder Fans? Enthusiastische Käufer erkennen und gewinnen. Science meets Marketing and Sales . Bonn, Year 2012.
Wagner, R.. The New Lingua Franca of Marketing Communication: Design of Social Media. Moscow, Year 2012.
Wagner, Ralf and Schwerdtfeger, Jörg. Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' . Year 2012.
Zulauf, Katrin and Wagner, Ralf. Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers. Lissabon, Year 2012.
Zulauf, Katrin and Wagner, Ralf. Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers. 1-7, Lissabon, Year 2012.
Honsel, Lars and Klaus, Martin and Wagner, Ralf. Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits. Proceedings of Australia & New Zealand Marketing Academy 2011 Conference. editor(s) University, Edith Cowan. 1-10, Year 2011.
Schneider, Daniel. Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel. In HNA, editor(s) HNA. Year 2011.
Wagner, Ralf and Falkenreck, Christine. Broadening the View on Customers` Propensity to Leave a Relationship. Colloquium Recht und Ökonomie der Universität Kassel, Year 2011.
Wagner, Ralf. Integriertes Marketing: Der Kunde im Fokus. In Acquisa, 12/2011: 28-30, Year 2011.
Klaus, Martin and Wagner, Ralf. Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks. Australia & New Zealand Marketing Academy 20009 Conference . editor(s) Mavondo, Felix and Ewing, Michael. Australia & New Zealand Marketing Academy 2009 Conference in Melbourne (Australia), Year 2009.
Wagner, Ralf. Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit. In impresso Zeitschrift für Zeitschriftenmacher, 4/2009: 42-46, Year 2009.