Falkenreck, Christine and Wagner, Ralf. The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study. In Journal of Marketing Management, editor(s) Lindgreen, Adam and Hingley, Martin K. and Antioco, Michael D.J.. (3-4) 27: 225-242, Year 2011.

Wagner, Ralf and Falkenreck, Christine. Broadening the View on Customers` Propensity to Leave a Relationship. Colloquium Recht und Ökonomie der Universität Kassel, Year 2011.