Wagner, Ralf and Falkenreck, Christine. Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul, Year 2013 forthcoming.

Falkenreck, Christine and Wagner, Ralf. The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study. In Journal of Marketing Management, editor(s) Lindgreen, Adam and Hingley, Martin K. and Antioco, Michael D.J.. (3-4) 27: 225-242, Year 2011.

Wagner, Ralf and Falkenreck, Christine. Broadening the View on Customers` Propensity to Leave a Relationship. Colloquium Recht und Ökonomie der Universität Kassel, Year 2011.

Falkenreck, Christine and Wagner, Ralf. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. In Corporate Reputation Review, (13) 1: 20 - 37, Year 2010.

Falkenreck, Christine and Wagner, Ralf. Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations. 34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe, Year 2010.

Falkenreck, Christine and Wagner, Ralf. Broadening the View on Customers` Propensity to Leave a Relationship. Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing. editor(s) Odekerken-Schröder, Gaby. Maastricht, Year 2009.

Falkenreck, Christine and Wagner, Ralf. Broadening the View on Customers` Propensity to Leave a Relationship. International Colloquium in Relationship Marketing. Maastricht, Year 2009.

Falkenreck, Christine and Wagner, Ralf. Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures. EMAC. Brighton, Year 2008.

Falkenreck, Christine and Wagner, Ralf. Modeling Culture's Impact on Reputation Transfer in Direct Marketing. Vortrag auf der AMS Cultural Perspectives in Marketing Conference. New Orleans, Year 2008.

Wagner, Ralf and Falkenreck, Christine. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. 12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Beijing, Year 2008.