BibliographyType,ISBN,Identifier,Author,Title,Journal,Volume,Number,Month,Pages,Year,Address,Note,URL,Booktitle,Chapter,Edition,Series,Editor,Publisher,ReportType,Howpublished,Institution,Organizations,School,Annote,Custom1,Custom2,Custom3,Custom4,Custom5 5,"","WaKlC08a","Wagner, R. & Klaus, M.","Cultural Impacts on the Spread of Mobile Commerce: An International Comparison","",,,"","245 - 259",2008,"Hershey","","http://www.igi-global.com/downloads/pdf/Unhelkar245.pdf","{H}andbook of {R}esearch on {M}obile {B}usiness","","2","","Unhelkar, B.","{I}{G}{I}","","","","","","","","","contributions, 2008, Marketing-Interaktionen_in_verschiedenen_Kulturen, myown","","" 5,"","WaKlC08b","Wagner, R. & Klaus, M.","Mobile Direct Marketing","",,,"","269 - 281",2008,"Hershey","","http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA269&dq=martin+klaus+%22ralf+Wagner%22&ots=GXB0O_sNC_&sig=Jdr05yCvx_U5h4YlXX9EGVWOioU#PPA269,M1","{H}andbook of {R}esearch on {M}obile {B}usiness","","2","","Unhelkar, B.","{I}{G}{I}","","","","","","","","","contributions, 2008, Direktmarketing_im_Wandel, myown","","" 13,"","WaKlW08b","Wagner, R. & Klaus, M.","Challenges and Examples of Mobile Direct Marketing","",,2,"","",2008,"Universit\"at Kassel","","","","","","","","","","","DMCC - Dialog Marketing Competence Center","","","","","","2008, Direktmarketing_im_Wandel, myown, working-paper","","" 13,"","WaKlW08a","Wagner, R. & Klaus, M.","The Spread of Mobile Commerce: An Inter-Cultural Comparison","",,4,"","",2008,"Universit\"at Kassel","","http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA245&dq=%22martin+klaus%22+%22ralf+wagner%22&ots=GXB0O_sQAV&sig=7582ynvDxyqaAmisdbVdaryUkGk","","","","","","","","","DMCC - Dialog Marketing Competence Center","","","","","","2008, Marketing-Interaktionen_in_verschiedenen_Kulturen, myown, working-paper","",""