Wagner, R.: The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior. 36th Annual Conference of the German Classification Society (GfKl) in Hildesheim, 2012
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Zulauf, K. & Wagner, R.: Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. Lissabon, 2012
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