Wagner, R. & Falkenreck, C.: Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?.
Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul: 2013 forthcoming
[BibTeX]
Falkenreck, C. & Wagner, R.: Broadening the View on Customers` Propensity to Leave a Relationship. In: Odekerken-Schröder, G. (Hrsg.):
Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing. Maastricht: 2009
[BibTeX]
Falkenreck, C. & Wagner, R.:
Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures.
EMAC. Brighton: 2008
[BibTeX]
Falkenreck, C. & Wagner, R.:
Modeling Culture's Impact on Reputation Transfer in Direct Marketing.
Vortrag auf der AMS Cultural Perspectives in Marketing Conference. New Orleans: 2008
[BibTeX]
Wagner, R. & Falkenreck, C.:
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures.
12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Beijing: 2008
[BibTeX]