Wagner, R. & Beinke, K.-S.: Identifying Patterns of Consumer Response to Price Endings. Fordham University Behavioral Pricing Conference. New York: 2004
@book{WaBeS104,
author = {Wagner, Ralf and Beinke, K.-S.},
title = {Identifying Patterns of Consumer Response to Price Endings},
booktitle = {Fordham University Behavioral Pricing Conference},
address = {New York},
year = {2004},
keywords = {2004, Quantitative_Methoden_der_Marketingforschung, contributed_talk, odd-pricing, price-thresholds, regression_splines, speech}
}
Wagner, R.: Are Odd Prices Meaningful Price Thresholds? An Investigation by Generalised Cross Validation. 32nd EMAC Conference. Glasgow: 2003
@book{WaS103,
author = {Wagner, Ralf},
title = {Are Odd Prices Meaningful Price Thresholds? An Investigation by Generalised Cross Validation},
booktitle = {32nd EMAC Conference},
address = {Glasgow},
year = {2003},
keywords = {2003, Quantitative_Methoden_der_Marketingforschung, contributed_talk, odd-pricing, regression_splines, speech}
}