Wagner, R. & Pels, J.: Patterns of Marketing Practices in Transition Economies. Irish Academy of Management Annual Conference. Dublin: 2004
@book{WaPeS104,
author = {Wagner, Ralf and Pels, J.},
title = {Patterns of Marketing Practices in Transition Economies},
booktitle = {Irish Academy of Management Annual Conference},
address = {Dublin},
year = {2004},
keywords = {2004, Argentina, Marketing-Interaktionen_in_verschiedenen_Kulturen, Russia, cmp_project, contributed_talk, emerging_economics, patern_recognation, relationship_marketing, speech, transition_economies}
}