Wagner, R.: The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior. 36th Annual Conference of the German Classification Society (GfKl) in Hildesheim, 2012
[Volltext]
@conference{WaGfKlS12,
author = {Wagner, Ralf},
title = {The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior},
address = {36th Annual Conference of the German Classification Society (GfKl) in Hildesheim},
year = {2012},
url = {http://147.172.223.251/gfkl2012/proceedingsGfKl2012GroupedByAreas.pdf#page=162},
keywords = {2012, Direktmarketing_im_Wandel, contributed_talk, speech}
}
Zulauf, K. & Wagner, R.: Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. Lissabon, 2012
@conference{zulauf2012power,
author = {Zulauf, Katrin and Wagner, Ralf},
title = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},
booktitle = {Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers},
address = {Lissabon},
year = {2012},
keywords = {2012, Negotiation, contributed_talk, speech}
}