Hass, B. H.; Kilian, T. & Walsh, G.: Web 2.0: Neue Perspektiven für Marketing und Medien. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2008Springer-11775 /Dig. Serial]
[Volltext]
@book{Hass.2008,
author = {Hass, Berthold H. and Kilian, Thomas and Walsh, Gianfranco},
title = {Web 2.0: Neue Perspektiven für Marketing und Medien},
series = {Springer-11775 /Dig. Serial]},
publisher = {Springer-Verlag Berlin Heidelberg},
address = {Berlin, Heidelberg},
year = {2008},
url = {http://dx.doi.org/10.1007/978-3-540-73701-8},
isbn = {9783540737001},
keywords = {E-Business, E-Commerce, ITeG_231, Industrial, Marketing, Mass, MediaManagement, SMa, Web2.0}
}