Fähling, J.; Blohm, I.; Leimeister, J. M.; Krcmar, H. & Fischer, J.: Accelerating Customer Integration into Innovation Processes using Pico Jobs. , 2011
[Volltext]
@inbook{ls_leimeister,
author = {Fähling, J. and Blohm, I. and Leimeister, J. M. and Krcmar, H. and Fischer, J.},
title = {Accelerating Customer Integration into Innovation Processes using Pico Jobs},
booktitle = {International Journal of Technology Marketing},
year = {2011},
number = {2},
pages = {130-147},
edition = {6},
note = {289 (52-11)},
url = {http://www.uni-kassel.de/fb7/ibwl/leimeister/pub/JML_289.pdf},
keywords = {MTurk, Pico_Jobs, R&D_management, collaboration, collective_intelligence, crowdsourcing, customer_integration, innovation, innovation_management, itegpub, micro-tasks, myown, open_innovation, pub_jml, workshops}
}