Honsel, L.; Klaus, M. & Wagner, R.: Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits. In: University, E. C. (Hrsg.): Proceedings of Australia & New Zealand Marketing Academy 2011 Conference. 2011, S. 1-10
[Volltext]
@inproceedings{HoKlWaP11,
author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
title = {Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits},
editor = {University, Edith Cowan},
booktitle = {Proceedings of Australia & New Zealand Marketing Academy 2011 Conference},
year = {2011},
pages = {1-10},
url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf},
keywords = {Direktmarketing_im_Wandel, social_network_analysis, 2011, myown, product_line_extension}
}