Wagner, R. & Falkenreck, C.: Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul: 2013 forthcoming
@inproceedings{wagner2013forthcomingcustomer,
author = {Wagner, Ralf and Falkenreck, Christine},
title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?},
booktitle = {Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World},
address = {Istanbul},
year = {2013 forthcoming},
keywords = {customersatisfaction, reputation, loyalty, myown, b2b, speech}
}
Falkenreck, C. & Wagner, R.: Broadening the View on Customers` Propensity to Leave a Relationship. In: Odekerken-Schröder, G. (Hrsg.): Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing. Maastricht: 2009
@inproceedings{FaWaP09,
author = {Falkenreck, Christine and Wagner, Ralf},
title = {Broadening the View on Customers` Propensity to Leave a Relationship},
editor = {Odekerken-Schröder, Gaby},
booktitle = {Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing},
address = {Maastricht},
year = {2009},
keywords = {2009, Direktmarketing_im_Wandel, propensity_to_leave_a_relationship, innovativeness, reputation, myown, customer_satisfaction_index_models}
}
Falkenreck, C. & Wagner, R.: Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures. EMAC. Brighton: 2008
@book{FaWaS108,
author = {Falkenreck, Christine and Wagner, Ralf},
title = {Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures},
booktitle = {EMAC},
address = {Brighton},
year = {2008},
keywords = {reputation_transfer, brand_extension, 2008, Marketing-Interaktionen_in_verschiedenen_Kulturen, contributed_talk, cultural_impact, reputation, speech, perceived_brand_fit}
}
Falkenreck, C. & Wagner, R.: Modeling Culture's Impact on Reputation Transfer in Direct Marketing. Vortrag auf der AMS Cultural Perspectives in Marketing Conference. New Orleans: 2008
@book{FaWaS208,
author = {Falkenreck, Christine and Wagner, Ralf},
title = {Modeling Culture's Impact on Reputation Transfer in Direct Marketing},
booktitle = {Vortrag auf der AMS Cultural Perspectives in Marketing Conference},
address = {New Orleans},
year = {2008},
keywords = {reputation_transfer, 2008, pharma_marketing, Marketing-Interaktionen_in_verschiedenen_Kulturen, cultures, contributed_talk, reputation, speech, direct_marketing}
}
Wagner, R. & Falkenreck, C.: Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. 12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Beijing: 2008
@book{WaFaS108,
author = {Wagner, Ralf and Falkenreck, Christine},
title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},
booktitle = {12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness},
address = {Beijing},
year = {2008},
keywords = {reputation_transfer, 2008, commitment-trust_theory, customer_satisfaction, contributed_talk, reputation, word-of-mouthMarketing-Interaktionen_in_verschiedenen_Kulturen, speech, direct_marketing, product_line_extension}
}