Wagner, R. & Falkenreck, C.: Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. Istanbul: 2013 forthcoming

@inproceedings{wagner2013forthcomingcustomer, author = {Wagner, Ralf and Falkenreck, Christine}, title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?}, booktitle = {Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World}, address = {Istanbul}, year = {2013 forthcoming}, keywords = {customersatisfaction, reputation, loyalty, myown, b2b, speech} }

Falkenreck, C. & Wagner, R.: The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study. In: Journal of Marketing Management 3-4 (2011), Nr. 27, S. 225-242

@article{FaWaJ10, author = {Falkenreck, Christine and Wagner, Ralf}, title = {The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study}, editor = {Lindgreen, Adam and Hingley, Martin K. and Antioco, Michael D.J.}, journal = {Journal of Marketing Management}, year = {2011}, volume = {3-4}, number = {27}, pages = {225-242}, keywords = {journals, 2011, myown}, abstract = {Welchen Stellenwert hat die vom Kunden wahrgenommene Innovativität von Unternehmen auf dem Gesundheitsmarkt? Die Studie erweitert das Strukturmodell des American Customer Satisfaction Index und vergleicht länderübergreifend in Finnland, Deutschland, Spanien und Russland den Einfluss von Innovativität auf Kundenzufriedenheit und Reputation des Lieferanten. Die Ergebnisse zeigen, dass die wahrgenommene Innovativität in drei der vier untersuchten Kulturen einen hohen Stellenwert besitzt.} }

Wagner, R. & Falkenreck, C.: Broadening the View on Customers` Propensity to Leave a Relationship. Colloquium Recht und Ökonomie der Universität Kassel, 2011

@conference{WaFaS11, author = {Wagner, Ralf and Falkenreck, Christine}, title = {Broadening the View on Customers` Propensity to Leave a Relationship}, address = {Colloquium Recht und Ökonomie der Universität Kassel}, year = {2011}, keywords = {2011, relationship_marketing, speech, invited_talk} }

Falkenreck, C. & Wagner, R.: Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. In: Corporate Reputation Review 13 (2010), Nr. 1, S. 20 - 37

@article{FaWaJ, author = {Falkenreck, Christine and Wagner, Ralf}, title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures}, journal = {Corporate Reputation Review}, year = {2010}, volume = {13}, number = {1}, pages = {20 - 37}, keywords = {reputation_transfer, corporate_reputation, causal_relationships, customer_satisfaction, Hofstede's_scores, Marketing-Interaktionen_in_verschiedenen_Kulturen, journals, cultural_systems, structural_model_of_reputation_transfer, 2010, myown, B-to-B_markets, national_culture}, abstract = {Die Studie testet in Australien, Finnland, Russland, Spanien und Deutschland neben Faktoren wie der Weiterempfehlungsbereitschaft und Kundenzufriedenheit den Einfluss von unterschiedlichen Direktmarketing –Medien auf eine positive Unternehmensreputation. Basierend auf einem Strukturmodell werden unter Einbeziehung der Hofstede Kulturparameter Unterschiede in der Wirkung von Direktmarketing-Medien auf die Unternehmensreputation im B-to-B Marketing empirisch nachgewiesen. } }

Falkenreck, C. & Wagner, R.: Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations. 34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe: 2010
[Volltext]

@book{RuTeWaS10, author = {Falkenreck, Christine and Wagner, Ralf}, title = {Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations}, address = {34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe}, year = {2010}, url = {http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGFKL.pdf#page=84}, keywords = {Marketing-Interaktionen_in_verschiedenen_Kulturen, contributed_talk, 2010, speech} }

Falkenreck, C. & Wagner, R.: Broadening the View on Customers` Propensity to Leave a Relationship. In: Odekerken-Schröder, G. (Hrsg.): Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing. Maastricht: 2009

@inproceedings{FaWaP09, author = {Falkenreck, Christine and Wagner, Ralf}, title = {Broadening the View on Customers` Propensity to Leave a Relationship}, editor = {Odekerken-Schröder, Gaby}, booktitle = {Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing}, address = {Maastricht}, year = {2009}, keywords = {2009, Direktmarketing_im_Wandel, propensity_to_leave_a_relationship, innovativeness, reputation, myown, customer_satisfaction_index_models} }

Falkenreck, C. & Wagner, R.: Broadening the View on Customers` Propensity to Leave a Relationship. International Colloquium in Relationship Marketing. Maastricht: 2009

@book{FaWaS109, author = {Falkenreck, Christine and Wagner, Ralf}, title = {Broadening the View on Customers` Propensity to Leave a Relationship}, booktitle = {International Colloquium in Relationship Marketing}, address = {Maastricht}, year = {2009}, keywords = {2009, Direktmarketing_im_Wandel, contributed_talk, speech} }

Falkenreck, C. & Wagner, R.: Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures. EMAC. Brighton: 2008

@book{FaWaS108, author = {Falkenreck, Christine and Wagner, Ralf}, title = {Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures}, booktitle = {EMAC}, address = {Brighton}, year = {2008}, keywords = {reputation_transfer, brand_extension, 2008, Marketing-Interaktionen_in_verschiedenen_Kulturen, contributed_talk, cultural_impact, reputation, speech, perceived_brand_fit} }

Falkenreck, C. & Wagner, R.: Modeling Culture's Impact on Reputation Transfer in Direct Marketing. Vortrag auf der AMS Cultural Perspectives in Marketing Conference. New Orleans: 2008

@book{FaWaS208, author = {Falkenreck, Christine and Wagner, Ralf}, title = {Modeling Culture's Impact on Reputation Transfer in Direct Marketing}, booktitle = {Vortrag auf der AMS Cultural Perspectives in Marketing Conference}, address = {New Orleans}, year = {2008}, keywords = {reputation_transfer, 2008, pharma_marketing, Marketing-Interaktionen_in_verschiedenen_Kulturen, cultures, contributed_talk, reputation, speech, direct_marketing} }

Wagner, R. & Falkenreck, C.: Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. 12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Beijing: 2008

@book{WaFaS108, author = {Wagner, Ralf and Falkenreck, Christine}, title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures}, booktitle = {12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness}, address = {Beijing}, year = {2008}, keywords = {reputation_transfer, 2008, commitment-trust_theory, customer_satisfaction, contributed_talk, reputation, word-of-mouthMarketing-Interaktionen_in_verschiedenen_Kulturen, speech, direct_marketing, product_line_extension} }