Parwoll, Moritz ; Wagner, Ralf: The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?, 2013 forthcoming
Wagner, Ralf, Falkenreck, Christine: Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?. In: {P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World. Istanbul, 2013 forthcoming
Wagner, Ralf, Unternehmen als Akteure und Objekte des Dialogs, in: Vögele, Siegfried, Gerdes, Jürgen, Hesse, Jürgen (Hrsg.), Festschrift 10 Jahre SVI, Wiesbaden 2013 forthcoming, S. 59-72.
Zulauf, Katrin, Wagner, Ralf, Oswald, Axel Wolfram: Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect. In: {P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World. Istanbul, 2013 forthcoming
Zulauf, Katrin ; Wagner, Ralf: The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? . In: XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR". Rome, 2013 forthcoming
Busch, Uli ; Wagner, Ralf: Tipps f\"ur Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert . Online Artikel, 2013
Wagner, Ralf: Emotionen im Kundendialog: Mit System zur Kauflaune. In: Science meets Marketing & Sales. Bonn, 2013
Wagner, Ralf: Systematical Surprise: Matching CI with the Customers‘ Perspective. In: International Competitive Intelligence Conference. Prague, 2013
Wagner, R. Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business, Moscow 2012.
Wagner, R.: Kunden oder Fans? Enthusiastische K\"aufer erkennen und gewinnen, 2012
Wagner, R. The New Lingua Franca of Marketing Communication: Design of Social Media, Moscow 2012.
Wagner, Ralf ; Schwerdtfeger, Jörg ; Siegfried Vögele Institut (Hrsg.): Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' , 2012
Zulauf, Katrin ; Wagner, Ralf: Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. In: {P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers. Lissabon, 2012
Zulauf, Katrin, Wagner, Ralf: Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. In: {P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers. Lissabon, 2012, S. 1-7
Honsel, Lars, Klaus, Martin, Wagner, Ralf ; University, Edith Cowan: {C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits. In: Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference, 2011, S. 1-10
Schneider, Daniel, Englisch stiftet Verwirrung Professoren der Uni Kassel erkl\"aren das Sprach-Durcheinander im Einzelhandel, in: HNA (2011).
Wagner, Ralf ; Falkenreck, Christine: {B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship. In: . Colloquium Recht und \"Okonomie der Universit\"at Kassel, 2011
Wagner, Ralf, Integriertes Marketing: Der Kunde im Fokus, in: Acquisa 12/2011 (2011), S. 28-30.
Klaus, Martin ; Wagner, Ralf ; Mavondo, Felix (Bearb.) ; Ewing, Michael (Bearb.): {I}dentifying {I}nfluential {C}ommunicator to gain "{C}onsumer {I}nsights" on {W}eblog {N}etworks. In: Australia \& New Zealand Marketing Academy 20009 Conference . Australia \& New Zealand Marketing Academy 2009 Conference in Melbourne (Australia), 2009
Wagner, Ralf, Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue W\"ahrung: Aufmerksamkeit, in: impresso Zeitschrift f\"ur Zeitschriftenmacher 4/2009 (2009), S. 42-46.