Zulauf, K.; Wagner, R. & Oswald, A. W.
(2013 forthcoming):
Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect.
In: Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World,
Istanbul.
[BibTeX][Endnote]
@inproceedings{wagner2013hierarchical,
author = {Zulauf, Katrin and Wagner, Ralf and Oswald, Axel Wolfram},
title = {Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect},
booktitle = {Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World},
address = {Istanbul},
year = {2013 forthcoming},
keywords = {bayes, country_of_origin, labeling, myown, proceedings, speech}
}
%0 = inproceedings
%A = Zulauf, Katrin and Wagner, Ralf and Oswald, Axel Wolfram
%B = Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World
%C = Istanbul
%D = 2013 forthcoming
%T = Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect